1. Please be sure to run the below reports before beginning the audit process.
Optmyzr PPC Audit
Optmyzr Custom Report Ad Group Breakdown
Optmyzr Keyword Lasso
SpyFu Competitor Overview
SpyFu PPC Overview (if available, if not try SEO overview)
SEOptimer Website Audit
2. It would also be a good idea to grab screenshots of the account structure. 3. Make sure you have at least an hour to complete this process, the draft save may or may not work. We’ve tested it, it keeps failing.