Each case study below highlights a local business we’ve helped grow through focused SEO and local visibility strategies.
Our approach is simple, strengthen the technical foundation, optimize the service pages that actually convert, and build lasting authority through high-quality backlinks and local relevance.
Whether you’re just starting out or looking to expand your reach in a competitive market, these examples show how consistent, data-driven SEO delivers real, measurable results.
When we took over SEO management in early 2024, this established painting company was already bringing in steady business through online searches — but growth had slowed, and most traffic came from residential keywords.
Over the next 18 months, we focused on expanding their reach, protecting their top residential rankings, and pushing into commercial segments in 2025.
The financial impact was immediate and measurable:
| Year | Spend | Appointments | Sold Jobs | Sold Rate | Revenue | Avg Job Size | Cost per Sold Job | % Gross |
|---|---|---|---|---|---|---|---|---|
| 2023 | $7,269 | 182 | 42 | 31% | $209,091 | $4,978 | $173 | 3% |
| 2024 | $10,135 | 306 | 76 | 32% | $507,163 | $6,673 | $133 | 2% |
| 2025 (Jan–Sept) | $9,120 | 291 | 112 | 42% | $681,147 | $6,082 | $81 | 1% |
Organic revenue increased by more than $200,000 in the first full year under our SEO management, with a continued 34% increase year-to-date through 2025.
Commercial work saw even more dramatic improvement as we expanded SEO targeting in 2025:
| Year | Appointments | Sold Jobs | Sold Rate | Revenue | Avg Job Size | Cost per Sold Job | % Gross |
|---|---|---|---|---|---|---|---|
| 2024 (Commercial) | 11 | 3 | 25% | $23,567 | $7,856 | $3,378 | 43% |
| 2025 (Commercial) | 15 | 8 | 57% | $64,753 | $8,094 | $1,140 | 14% |
This confirms a clear shift — not only maintaining strong residential volume but also capturing significantly higher-value commercial projects.
This established painting company had already seen success running Google Ads with us for over a year. In mid-2022, we offered a free SEO audit that revealed several missed opportunities with their prior vendor — including technical inefficiencies and limited geographic coverage.
By late 2023, the company was debating whether to renew with their existing SEO provider or transition fully to our management. After reviewing our audit findings and long-term growth plan, they chose to move forward with us at the start of 2024.
Our goal was to improve visibility and authority while maintaining their strong existing rankings, ensuring that expansion didn’t come at the cost of their top-performing keywords.
After reviewing the site, we discovered a major issue: the entire site was marked “no index” in WordPress, meaning Google couldn’t crawl or rank any pages. The website had zero authority, no backlinks, and only a couple of visible keywords.
With no PPC ads and SEO as the only marketing channel, the challenge was to recover from the indexing block, build domain trust, and start ranking in a competitive local market.
Our approach focused on steady, sustainable SEO growth through technical refinement, content optimization, and authority building.
Key actions included:
Technical site cleanup following the initial audit — improving site structure, crawlability, and schema.
Comprehensive service page expansion, including new pages for commercial sub-niches such as condominiums, senior living, manufacturing, and non-profits.
Consistent backlink acquisition to grow domain authority and strengthen competitive terms.
Local SEO targeting designed to expand map visibility 20–30 miles beyond their office location, focusing north, west, and south of Minneapolis.
Keyword diversification to include non-city phrasing (e.g., interior painter, exterior house painter) and broader service terms while preserving city-based rankings.
The strategy balanced stability with growth — scaling reach while protecting established visibility.
The ongoing SEO work has driven consistent growth across both authority and rankings:
Keywords (Search Console): ~1,000 → 9,000+ indexed terms (2025)
Domain Rating: 25 → 38 (+52%)
New Service Pages:
Condominium Painting → Rank 12.2
Non-Profit Painting → Rank 11.0
Manufacturing Projects → Rank 12.2
Residential Pages:
Exterior House Painter → Rank 10.0 (from 33.8)
Interior Painting Pricing → Rank 7.3 (from 79.7)
Lead Paint Page → Rank 8.9 (from 50.0)
Local Map Rankings:
Painters Minneapolis → 7.0 average position
Interior Painter → 10.9
Exterior House Painter → 13.4
Commercial Painter → 15.5
The client now ranks competitively across both Minneapolis metro and expanded surrounding areas, with visibility continuing to grow month-over-month.
This case shows how consistent, data-driven SEO directly supports business profitability. By improving visibility, expanding reach, and pushing into commercial keywords, this Minneapolis painting company turned steady rankings into substantial, measurable revenue growth — proving that SEO isn’t just traffic, it’s sales.
A new appliance repair business came to us with a recently built website but very little digital traction. The site had been created by another company without any ongoing SEO management, optimization, or backlink building. Search Console showed just 71 indexed keywords and a domain rating of 2, meaning Google had minimal trust in the website.
As a new service company competing against established local providers, the challenge was clear — build visibility, authority, and traffic quickly without relying on paid ads.
We focused on strengthening the technical and strategic foundation first:
Migrated the site to our optimized hosting for faster load times.
Cleaned up on-page SEO, improving meta titles, internal linking, headings, and schema.
Prioritized high-intent service pages like washer, dryer, and dishwasher repair over blog content.
Built quality backlinks to boost domain trust and authority.
Expanded map targeting to a 30–50 mile radius to match the business’s real service range.
The goal was to help Google better understand the website, grow keyword coverage, and improve local map visibility across multiple surrounding cities.
Within four months, the results spoke for themselves:
Keywords in Search Console: 71 → 177 (+149%)
Domain Rating: 2 → 8
Map Ranking (Appliance Repair Joplin MO): 16.1 → 9.1 average position across 13 locations
Washer Repair Page: improved from position 41 to 21, with stronger engagement trends
Dishwasher Repair Page: rose into top 15 for core terms by August
Homepage average position: 22 → 11.6 for brand and category terms
Most early leads came through Google LSAs, but the owner began noticing organic calls and inquiries increasing month by month as visibility grew.
By focusing on foundational SEO and realistic service-area targeting, this new appliance repair company built strong early momentum. A consistent technical and link-building approach helped them grow authority, improve map presence, and start generating organic leads alongside their LSA campaigns.
This Bentonville-based bookkeeping firm began as both a client and a partner relationship, we initially connected when we reached out for bookkeeping services of our own. During that conversation, the owner mentioned wanting to grow his firm’s digital presence.
After reviewing the site, we discovered a major issue: the entire site was marked “no index” in WordPress, meaning Google couldn’t crawl or rank any pages. The website had zero authority, no backlinks, and only a couple of visible keywords.
With no PPC ads and SEO as the only marketing channel, the challenge was to recover from the indexing block, build domain trust, and start ranking in a competitive local market.
We focused on technical recovery and long-term authority building:
Removed the no-index flag and resubmitted the site to Google for indexing.
Cleaned up on-page SEO restructured headings, improved metadata, and refined service-page content.
Built citations and backlinks to strengthen local authority.
Prioritized core service pages (Bookkeeping, Payroll, CFO Services, Financial Cleanup) rather than blog-driven traffic.
Set a focused 10-mile map radius to strengthen rankings within the heart of Northwest Arkansas.
Our approach was about building a real foundation, not chasing traffic spikes, but creating consistent visibility where clients actually search.
Once the site regained indexing, growth was steady and measurable:
Keywords (Search Console): 2 → 53
Domain Rating: 0 → 11
Bookkeeping Page: position 46 → 15
CFO Services Page: position 25 → 3
Payroll Page: consistent top-5 ranking
Financial Cleanup Page: maintained strong top-20 presence
Local map rankings also improved within the 10-mile radius:
Bookkeeping services → average position 9.6
Payroll services → 17.0
CFO services for small business → 13.3
Bookkeeping for small businesses → 13.5
Most leads came through Google Maps, but organic calls and form fills have steadily increased as the site’s authority has grown.
What started as a bookkeeping relationship turned into a collaborative digital growth story.
By fixing technical barriers and focusing on local authority, backlinks, and service-page optimization, this Bentonville firm went from invisible to competitive across its key financial keywords, all through organic SEO.
This small electrical company, started in 2022, faced an uphill battle against well-established competitors across the greater Columbus area. With only one field technician and limited marketing history, the business needed to grow online visibility and credibility to compete with larger multi-truck operations.
The main challenge was breaking into search results in a saturated metro market while focusing growth efforts where the business could realistically dominate — the northern outskirts surrounding Delaware, Ohio.
We implemented a structured growth plan that balanced short-term visibility with long-term SEO foundations:
Improved site speed and hosting environment for better crawlability and ad performance.
Reworked on-page SEO on key service pages for clarity and keyword coverage.
Expanded targeting radius north and west of Columbus to attract nearby suburban traffic.
Built initial backlinks and citations to begin improving domain authority.
Launched Local Service Ads (LSAs) and Google Ads campaigns alongside SEO for brand reinforcement and early lead generation.
Because this was a new, small business, the goal wasn’t aggressive expansion, it was steady, visible progress across key electrical categories while building a trustworthy online presence.
In the first four months of management, we saw measurable progress in site visibility and domain authority:
Keywords (Search Console): 176 → 370 (+110%)
Domain Rating: 0 → 6
Key Page Improvements:
General Electrical Services → now ranking around 22.2
Panel & Surge Protection → improved from 45.6 → 18.8
Lighting & Upgrades → showed strong momentum, reaching 15.2 by midsummer
Homepage improved from 40+ to 27.3 average position
Local map visibility remained stable during the early phase — holding top-15 positions across all tracked core keywords:
Electrician Delaware Ohio → steady at ~ 12.4
Electrical Repair Services → 15.7 → 14.7
Electrician (broad term) → steady at ~15 range
While still early in the campaign, the site’s authority and keyword count are steadily climbing, setting up the business for stronger local traction through late 2025 and beyond.
Even in crowded metro markets, a structured local SEO plan can help small service companies establish early authority and measurable growth. By balancing technical optimization, geographic focus, and consistent backlink building, this Delaware-based electrician is gaining visibility in one of Ohio’s most competitive home service categories.
This concrete coating company, based in the southwest Minneapolis area, came to us after parting ways with a previous marketing agency. While they had a solid foundation and positive customer reputation, their online visibility had plateaued.
As a smaller, growing business, the main goal was to build a stronger organic presence and increase lead flow across the competitive Twin Cities market — without relying on heavy paid ad spend.
We developed a localized SEO strategy focused on consistent growth and high-intent keywords:
Audited and refined existing content, ensuring key service areas were properly optimized.
Built new city-targeted pages (Carver, Chanhassen, Eden Prairie, and Plymouth) to capture nearby local searches.
Strengthened on-page structure for key services like garage, patio, and commercial floor coatings.
Steadily increased backlinks and citations to raise the site’s Domain Rating and local trust.
Focused map and keyword targeting on the southwest Minneapolis corridor, gradually expanding visibility north and east as rankings improved.
This methodical approach allowed us to improve rankings in multiple nearby cities while increasing organic credibility.
Within nine months, steady technical work and content expansion paid off:
Keywords (Search Console): 284 → 2,240 (+688%)
Domain Rating: 2 → 11
City Pages:
Carver → rank 20
Chanhassen → rank 21.7
Plymouth → rank 21.8
Eden Prairie → rank 28.6
Service Pages:
Garage Floor Coatings → improved from 43.4 → 27.5
Patio Floor Coatings → improved from 67.6 → 34
Commercial Floor Coatings → stabilized near 16.6
Local Map Rankings:
Concrete Coatings Minneapolis → 6.3 → 4.4
Garage Floor Coating Minneapolis → 11.8 → 8.6
Patio Coatings → 13.2 → 5.8
Poly Floor Coating Twin Cities → 20+ → 2.7
The owner has reported a noticeable increase in organic leads and quote requests compared to the prior year, confirming that the SEO gains are translating into real business growth.
By combining structured SEO, consistent backlink building, and focused city targeting, this local concrete coating company transformed its online presence in under a year. The result: stronger rankings, higher authority, and a steady increase in organic leads across the Twin Cities market.