Local SEO is a process that helps you get found online by people in your local community who are looking for the products or services you offer.
Improve Your Rankings With Local SEO
At McElligott Digital Marketing, we offer organic SEO services that help you get found online by people who are looking for the products or services you offer. We can help you improve your website so that it is more visible in search engine results pages (SERPs), helping you to attract more visitors to your site and grow your business.
We are a husband and wife team of SEO experts who are passionate about helping businesses grow.
We will optimize your website for your target keywords, making it more visible in search engine results pages.
We will work to acquire more citations and backlinks, building traffic and authority to your website.
We will help you to improve your website’s technical aspects, making it more visible in search engine results pages.
We will develop a list of target keywords and start tracking them within the first week of a campaign to see our progress and proof of work over time.
Keywords need to be relevant to the business with high buyer intent and must be actively searched by prospective customers.
We go through each page on the site and ensure that these are fully optimized for our target keywords. We are able to implement backend changes or can provide an actionable sheet with our recommendations.
We use various software to analyze your website to get a better idea of the overall health of your website. It is important to quickly correct issues like sitemaps, broken links, inefficient redirects, and core web vitals, among many other checked items
Google Business Profile
Getting your Google Business Profile (formerly known as Google My Business) ranked for local search terms is very lucrative. We will optimize the backend of your profile, monitor geographic keyword rankings, and post every month to keep up the activity level.
Local Landing Pages
Most local businesses service more than one city or town. When this is the case, adding landing pages to the website to target additional cities is required. We are able to write the content for these pages and develop the pages with images.
Citations from online directories can help boost your local presence and correlate to your Google Business Profile’s maps ranking. Additionally, citations can drive traffic to your site. The best part is that most of them are free. We audit your existing citation profile for consistency and work to acquire more every month.
Backlinks are still one of the strongest ranking factors for Google. However, the game has changed. It is no longer about shear volume of links but rather about quality. We acquire white-hat links done via manual outreach guest posting and editorial link insertions. We report on all acquired links and do not hide where these sites come from.
Blog posting can help you rank for more keywords as well as show Google that you are continually growing your website with topically relevant content. We research, write and post blog posts every month on your site.
We provide convenient reports on both a weekly and monthly basis. We report on website traffic, keyword rankings, backlinks, and the work that has been completed.
Content writing, backlinks, and GBP posts start during month 2 of any campaign. The first month includes more research and planning.
Citations are acquired in quarterly batches, but it will work out to an average of at least 10 per month.
A blog post credit can also be used to optimize an existing blog post if we deem rewriting/reworking it will drive SEO results.
Multi-location / franchise pricing is based on the additional work required to manage and optimize multiple Google Business Profiles.
We do not allow pre approval for guest posts since these are highly time sensitive and require an extra 3rd party collaborator.
Content Pieces: We mention Blog Posts and Local Landing Pages. However, these are all completely interchangeable and we can even write content for service pages. For example a package with 2 content pieces we can write 1 blog and 1 local landing page, or 2 blogs, or 2 local landing pages, etc.