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Direct mail marketing is an excellent option if you’re looking for a cost-effective way to reach your target audience. With direct mail marketing, you can send personalized messages directly to potential customers and clients, allowing you to build relationships with them. You can also track the effectiveness of your campaigns and make adjustments as needed to ensure you’re getting the best results.
Furthermore, direct mail marketing allows you to capture your website browsers showing intent, so you can focus your efforts on those most likely to respond and not hope a random list of addresses will pay off. Tracking scripts allow you to track the performance and how many reached your thank you page or bought a product. Best of all, direct mail is much more cost-effective than other forms of marketing, such as television, radio, and even some PPC ads. So if you’re looking for an efficient way to reach your customers, direct mail marketing is worth adding to your marketing strategy.
Amount Brands Spend Annually Driving Website Traffic
of site traffic remains unknown due to increased privacy measures
of individual digital impressions are viewable, and this continues to decrease with GA4 and the increase in privacy.
of viewable ads are able to be recalled by a person. Due to over saturation of display and video ads
Is the amount Direct Mails Response rate is higher than digital alone
Viewability rate for for direct mail, everybody at least glances at a postcard.
Higher ad recall rate with direct mail, and a postcard can be saved and put on a fridge.
Your customers privacy is still our top focus, utilizing a patented “double-blind” system allows us to generate the information we need without combining any customer PII (personal identifiable information) and browsing data. This information is never combined, sold, or contributed.
We can target everyone who visits your website or just visitors to specific pages, this means we can do everything from branding to service/product re-targeting. If you have a specific service page, product, or manufacturer page, you want to remarket to, we can pull just those visitors.
You can run up to 6 simultaneous mailer campaigns for a single location area. If you want to separate locations you will need to have separate location pages on your website or you will need to run multiple accounts for each location (discounts apply for multiple locations so won’t be the full monthly price for each)
We can get down to a zip code level, we just need a list of zipcodes you want to target, and we’ll only send postcards to people within those zip codes. We can also target larger areas and exclude specific cities or zip codes as well.
We can target thank you pages or order confirmation pages. You can also create coupon codes specific to mailers and track performance that way. For in-store visit tracking, you can have them bring in the postcard for a discount or use a coupon code.
This can all happen within a week, so an example:
– Monday, Someone visits your website or specific page and gets tagged by our script.
– Tuesday or Wednesday, we will gather the information, and compile it into a Customer Model, Then the Customer Model is passed along to be matched to a name and address and finally passed to the printer and mailer. Ideally, this is all handled within 24 hours.
– Thursday or Friday, usually 2-3 days shipping, the customer receives their personalized postcard in the mail.
You will be billed 5 times each month.
– 1st Billing is for our monthly software fee.
– 2nd – 4th are weekly payments, we bill out Mondays for the prior weeks number of mailers sent out.
Yes! Let us know what your monthly budget is, we’ll subtract the monthly software fee and then evenly divide the rest for a set weekly amount not to exceed. This allows you to maintain a monthly budget without getting a surprise bill from a random spike in website traffic.
No Minimums!
– Website Traffic wise, you can run this at any level, but lower traffic volumes you may only be sending out a postcard or two a month and that may not be worth it on your end.
– Postcard wise we have no minimums on the amount you must send out on a monthly basis, like above you can use this service and only send out a single postcard that month and you’ll only be charged the monthly fee plus $0.93 for the postcard.
Yes! We highly recommend you have a cookie consent option on your website while using any tracking scripts like Google tag manager or Google Analytics. If you have the cookie consent / data collection pop-up or option on your website, if they choose to not allow cookie tracking our script will not run for them. If you do not have any consent pop-ups then all visitors will be tracked.
Try and plan to run for at least 2-3 months, using the first month to gather data and second month to start seeing postcards come through the door, or promo codes to start being submitted on the website.
If you’re planning a promotion start it at least a month in advance as starting it the month of doesn’t always give enough time from when the person is tagged, receives the postcard, and finds time in their schedule to visit you or visit your website.
These do work best when running continually so an annual package is preffered and having 1 campaign for general remarketing and setting other campaigns for promotions throughout the year works the best.
We like to be open and upfront with our fees. We offer a flat rate and per postcard that is sent.
Request Your Free Consultation
Please find a time below, call or text us anytime for your free consultation. You can also use the “Schedule A Call” button to skip a step and grab a spot on our Calendly calendar.
Office hours are currently Monday – Friday 09:00a – 06:00p CST
We look forward to speaking with you!
~MDM PPC