You can use marketing agency tools to scale your business, but it does not mean you have to buy a lot of subscriptions. There are many free digital marketing agency tools that you can use for no cost to create better content, help SEO of your website, track metrics and more.
Marketing agency tools save a lot of time without reducing the quality and effectiveness of your content. As an owner of a business or a decision maker at a company, you have lots on your plate- ranging from landing up new clients, connecting with existing clients, asking for feedback, managing marketing budget, and keeping up with digital trends.
Digital marketing agency tools help optimize the workflow of your business and make content marketing, SEO, tracking key metrics, ad management etc. easier.
In this blog, you’ll learn about digital marketing agency tools that can help you grow your business.
12 digital marketing tools to help you scale your business
Let’s discuss some important marketing agency tools.
1. Canva
What is it?
Canva is a graphic design tool using which you can create visual content with ease. It has a wide range of templates, images, and design elements.
With its AI-powered features, it can streamline the design process, allowing you to bring your creativity alive with ease and efficiency. It can generate original designs based on simple text prompts and enhance existing images with intelligent editing tools.
Businesses that can use Canva
- Small businesses- To create marketing materials without needing a professional designer.
- E-commerce- For product images, social media posts, and advertisements.
- Nonprofits- For creating compelling visuals for campaigns and outreach.
Pros
- User-friendly interface.
- Vast resource book of templates and images.
- Cost-effective for small businesses.
- It has collaborative features for team projects.
Cons
- It offers limited customization compared to professional design software
- Some advanced features require a subscription.
Pricing
- Free plan available
- Pro plan: $12.99/month per user
- Enterprise plan: Custom pricing
2. Mailchimp
What is it?
Mailchimp is an email marketing platform that provides tools for managing mailing lists, creating email templates, and automating email marketing campaigns.
Businesses that can use Mailchimp
- Retail- For sending promotional emails and newsletters to customers.
- Service providers- To keep your existing clients informed and engaged.
- Startups- For building email lists and running email marketing campaigns.
Pros
- It’s easy to use
- Has strong automation features.
- Comprehensive analytics and reporting.
- Can be integrated with various other tools.
Cons
- Mailchimp’s pricing can be high for large email lists.
- Limited design customization for emails.
Pricing
- Free plan available (up to 500 contacts)
- Essentials plan: $13/month
- Standard plan: $20/month
- Premium plan: $350/month
3. Hootsuite
What is it?
Hootsuite is a social media management platform which you can use to schedule posts, track performance, and manage multiple social media accounts.
Businesses that can use Hootsuite
- Agencies- For managing multiple client accounts.
- Brands- To maintain a consistent social media presence.
- Nonprofits- For social media campaigns and engagement.
Pros
- It supports multiple social media networks.
- Provides detailed analytics.
- Team collaboration features.
- Scheduling and automation capabilities.
Cons
- Hootsuite can be expensive for small businesses.
- Learning curve for new users means more time and effort required by people new to using it.
Pricing
- Free plan available (1 user, 2 social accounts)
- Professional plan: $99/month
- Team plan: $249/month
- Business plan: $739/month
- Custom Enterprise pricing
4. Ahrefs
What is it?
Ahrefs is an SEO tool that helps you analyze competitors, find profitable keywords, track backlinks, and improve your website’s search rankings through data-driven decision making.
Businesses that can use Ahrefs
- Digital Marketing Agencies- For SEO audits and strategy development.
- E-commerce- To optimize product listings and content.
- Content Creators- For keyword research and competitive analysis.
Pros
- Detailed SEO features.
- Accurate data and insights.
- Excellent backlink analysis.
- User-friendly interface.
Cons
- Expensive for small businesses.
- Beginners find it tough to use Ahrefs.
Pricing
- Lite plan: $99/month
- Standard plan: $199/month
- Advanced plan: $399/month
- Agency plan: $999/month
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5. Slack
What is it?
Slack is a cloud-based communication platform designed for teams to collaborate through messaging, file sharing, and integrations with other tools.
In this digital workspace, teams can share files, communicate, and organize their works.
Businesses that can use Slack
- Agencies- For team collaboration and client communication.
- Tech companies- To streamline project management and communication.
- Startups- For maintaining efficient communication in fast-paced environments.
Pros
- Slack offers real-time messaging and notifications.
- Integrates with many third-party apps.
- You can create many channels for organized communication.
- Searchable message history.
Cons
- It can seem noisy with too many channels.
- Expensive for large teams.
Pricing
- Free plan available
- Pro plan: $7.25/month per user
- Business plan: $12.50/month per user
- Custom Enterprise pricing
6. HubSpot
What is it?
HubSpot is an all-in-one CRM (Customer Relationship Management) platform that helps businesses handle their marketing, sales, customer service, and content management.
It has tools for content management, lead generation, email marketing, and customer service activities.
Businesses that can use HubSpot
- Agencies- Agencies use HubSpot for managing client relationships and marketing campaigns.
- B2B companies- To streamline sales and marketing efforts.
- E-commerce- For customer relationship management and automation.
Pros
- It offers a lot of tools.
- User-friendly interface.
- Powerful analytics and reporting.
- Excellent customer support.
Cons
- It is expensive for small businesses.
- Advanced features of HubSpot require time to learn.
Pricing
- Free CRM available
- Starter plan: $50/month
- Professional plan: $800/month
- Enterprise plan: $3,200/month
7. Google Analytics
Google Analytics is a free web analytics service that provides data on website traffic, user behavior, and performance of marketing campaigns. It is used by Google Ads consultants and marketers to understand how users interact with a website.
Businesses that can use Google Analytics
- E-commerce- To track sales and user interactions.
- Content creators- For audience insights and performance tracking.
- Digital marketing agencies- For client reporting and website optimization.
Pros
- Google Analytics is free to use.
- It offers comprehensive data and insights.
- Customizable reports and dashboards.
- Integrates with other Google tools.
Cons
- Can be complex for beginners.
- Requires time to set up and understand.
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Pricing
- Free
- Google Analytics 360: Starting at $150,000/year
8. ClickUp
What is it?
ClickUp is a project management and productivity tool that has features like task management, goal setting, and time tracking.
Businesses that can use ClickUp
- Agencies- For managing multiple client projects.
- Tech companies- To streamline project workflows.
- Startups- For task management and team collaboration.
Pros
- Highly customizable.
- Comprehensive task management features.
- Integrates with various tools.
- Affordable pricing.
Cons
- Can be overwhelming with too many features
Pricing
- Free plan available
- Unlimited plan: $5/month per user
- Business plan: $12/month per user
- Enterprise plan: Custom pricing
9. Data warehouse tools
Description
Data warehouses are software applications that collect, store, and analyze large amounts of data from various sources. This repository helps make data-driven decisions.
Here are some data warehouse tools:
Cloud-based– Amazon Redshift, Google BigQuery, Snowflake
On-premise– Teradata, Microsoft SQL Server Analysis Services
Hybrid– Microsoft Azure Synapse Analytics
Businesses that can use Data warehouse tools
Large Enterprises- For managing and analyzing extensive data sets.
E-commerce-To understand customer behavior and sales trends.
Financial services- For data-driven decision-making and reporting.
Pros
- Centralized data management.
- Scalable solutions.
- Advanced analytics capabilities.
- Data security.
Cons
- Expensive implementation and maintenance.
- Requires technical expertise.
Pricing
- Pricing varies largely depending on the provider and scale (e.g., Amazon Redshift, Google BigQuery, Snowflake)
10. Funnelytics
Funnelytics is a visual analytics and mapping tool for marketing funnels, using which you can track and optimize customer journeys.
Businesses that can use Funnelytics
- Digital Marketing Agencies- For mapping and optimizing client funnels.
- E-commerce- To improve conversion rates and sales.
- Content creators- For tracking and enhancing user engagement.
Pros
- Intuitive visual interface.
- Detailed funnel analytics.
- Easy to use.
- It can identify weak points in funnels.
Cons
- Limited integrations with other tools.
- Pricing can be high for small businesses.
Pricing
- Free plan available
- Pro plan: $99/month
- Agency plan: $399/month
11. Virtual mailbox
What is it?
A virtual mailbox service provides businesses with a digital mailbox, to receive, view, and manage their mail online.
For example, Earth Class Mail provides a physical street address for businesses and individuals to receive mail and packages. The service then scans and uploads the mail to an online account, which can be accessed and managed digitally.
Businesses that can use a virtual mailbox
- Remote businesses- For managing mail without a physical office.
- E-commerce- To handle returns and correspondence.
- Startups- For a professional business address.
Pros
- It is convenient and accessible.
- Gives a professional business address.
- Enhanced privacy and security.
- Mail forwarding and scanning options.
Cons
- Extra cost for small businesses.
- Sometimes there are delays in mail handling.
Pricing
Varies by provider (for ex- $10-$50/month depending on services).
12. Dropbox
What is it?
Dropbox is a popular cloud storage and file-sharing service that can help you store and collaborate on files from anywhere.
Businesses that can use Dropbox
- Agencies- For sharing files with clients and team members.
- Tech companies- To manage project files and documentation.
- Content creators- For storing and sharing media files.
Pros
- Easy file sharing and collaboration.
- Compatible across platforms.
- Secure storage with version history.
- Integrates with other productivity tools.
Cons
- It can be expensive for large storage needs.
- There are security concerns for sensitive data.
Pricing
- Basic plan: Free (2 GB)
- Plus plan: $11.99/month (2 TB)
- Family plan: $19.99/month (2 TB for 6 users)
- Professional plan: $19.99/month (3 TB)
- Business plans: Starting at $15/user/month
Conclusion
Digital marketing agency tools can help you in many spheres of online marketing of your business, for example- content creation, email management, ad management, tracking metrics, SEO and a lot. But while these marketing agency tools are useful there’s no need to buy all of them.
When you partner with McElligott Digital Marketing, you get free access to these tools as we use these advanced tools to grow the clientele and profit of our customers.
Need a digital marketing partner for your business?
Get a FREE consultation from our experts today at (833) 772-4897.
FAQs
1. What do marketing services agencies include?
Marketing services agencies provide advertising, branding, content creation, social media management, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, market research, and data analytics services.
2. What is the most popular form of marketing?
Digital marketing is the most popular form of marketing, which includes various online strategies such as social media marketing, content marketing, email marketing, and search engine marketing.
3. Are marketing agency tools expensive?
The cost of marketing agency tools is not the same, some tools offer free versions or affordable pricing plans for small businesses, while others can be quite expensive, if they have advanced features.
4. What are the different types of agency tools?
Different types of agency tools include-
- Design tools (Canva)
- Email Marketing tools (Mailchimp)
- Social Media Management tools (Hootsuite)
- SEO tools (Ahrefs)
- Communication tools (Slack)
- CRM and Marketing Automation tools (HubSpot)
- Analytics tools (Google Analytics)
- Project Management tools (ClickUp)
- Data warehouse tools (Snowflake)
- Funnel Analysis tools (Funnelytics)
- Virtual mailbox services (iPostal1)
- Cloud Storage tools (Dropbox)
However, this list does not end here and there are many other digital marketing agency tools that you can use.
