As more and more companies are realizing the need to promote their online presence, the amount of time and money spent on ads is also increasing.
The Year 2020’s third quarter saw a cumulative of $60 billion revenue just from ads. Around $20 billion from Facebook and around $40 billion from Google, showcasing the significant investment in Facebook ads and Google Ads.
What does this mean for your business? Where should you be investing your ad spend and what are the factors you should consider?
This blog will help you make a detailed analysis of Google ads and Facebook ads.
Keep reading to make a well-informed decision.
Google Ads
Google Ads is a PPC advertising platform, and with the legacy that Google carries, the GoogleAds platform is almost synonymous with paid search.
You can leverage the benefits of paid search by targeting the right keywords according to your target audience’s search intent. So whenever you define target audiences, create your content around what they search for, so that your content will appear on their page as a related query.
Paid ads are different from conventional ads based on the system through which they charge. For paid ads, the rate of the ad is charged only when a certain user clicks on it.
Google Ads is a significant platform to promote your brand, and has helped numerous brands.
Facebook ads
Facebook started out, and still exists as a social networking platform. Today, it is an industry leader with the highest number of active users, and leveraging on the platform’s popularity can attract a lot of traffic to your brand.
The ads featured in Facebook are also called “paid social”.
Paid Social is able to deliver a more personalized experience to the user by showing them ads based on their interest. It helps users find brands that have products and services that they like.
Facebook ads depend on the algorithm of the platform to optimize display ads reach. What ads will be shown to a particular customer is dependent on the customer themselves.
Now that we have a brief understanding about Facebook vs. Google ads, let’s understand which parameters you should consider before choosing the platform to invest on.
How to choose between Google vs Facebook ads?
Some of the things that you should consider before deciding which social media platform to choose, here are a few important factors to consider:
- Reach – How many people use that platform on a regular basis?
- Targeting- Which section of the society does that platform target DO your target audience fall in the same category?
- Objectives- What are your objectives with your marketing campaign? Does the platform promise those kinds of objectives??
- Formats- What are the major formats in which you will be promoting your ads? Visual ? Text? Video?
Now that you have some clarity on how you should be picking your ads platform, let’s see the features Facebook vs. Google Ads have to offer.
Google Ads vs Facebook Ads – A Brief Comparison
Here are some reasons why you should choose Facebook Ads:
- Businesses with a Defined Target Audience: Facebook’s detailed targeting is based on the user behavior and allows you to pinpoint your ideal customer based on a multitude of factors. This makes the user’s experience much more personalized, enhancing the conversion rates.
- Brand Awareness and Engagement: With the help of Facebook’s community driven presence, you will be able to build brand recognition, cultivate brand loyalty, and foster community interaction.
- Visual Branding: Utilize captivating images and videos to connect with viewers on an emotional level. Even if they don;t convert right away, Facebook allows you to make users remember your brand for a long time.
Here are some examples of businesses that thrive on Facebook Ads:
- E-commerce stores specializing in fashion, beauty, and lifestyle products.
- Local restaurants and service providers targeting their immediate area. If you are interested in Local targeting, Facebook ads might be the best place for you!
Here are some reasons why you should choose Google Ads:
- Businesses Targeting Users with Buying Intent: Google is a search engine bustling with an innumerable amount of action-oriented searches in a day. Reach users actively searching for solutions related to your products or services.
If someone is searching for your user, they might be considering making the purchase soon as compared to social media.
- Generating Website Traffic and Leads: By successful Google Ads management, you will be able to drive qualified traffic to your website and capture leads for further nurturing.
- Promoting Specific Products and Services: You can also highlight your offerings through targeted ad campaigns based on relevant search queries. This will allow you to personalize the user experience.
- Data-Driven Marketing: Google also allows advertisers to utilize Google Ads’ detailed analytics to refine targeting and optimize campaign performance. Google Ad management helps you run a data-driven campaign.
Here are some examples of businesses that benefit from Google Ads:
- Businesses providing professional services like plumbing, legal advice, or financial planning.You can enhance the search of these by providing better Google Local Ads or Maps Ads to your customers.
- Educational institutions offering online courses and programs often use Google search and Facebook ads to attract students.
Google Ads vs. Facebook Ads: What Should Your Business Choose?
Based on your capacity as well as your requirements, you can leverage the power of both Facebook and Google ads. This strategy will give you a multifold benefit.
While Facebook ads will help you build a firm brand presence, Google Ads will help you accelerate conversion rates. Facebook ads offer a great way to promote brand awareness and help the user find you. WHen they do find you, it will be mostly because they share a similar interest. So now all you have to do is to concert them, which can be done with Google Ads.
In certain cases, some customers don’t convert. Besides having another look at your sales funnel, you can also consider retargeting them.
Facebook ads can be a great way to retarget customers and show them why they should complete their purchase.
Want to get a Facebook or Google Ads consultation?
Trying to decide between Google Ads and Facebook Ads?
We understand that it is important to be sure of your investments and be completely aware of the returns you will be making. This blog should provide you a detailed comparison between Facebook and Google ads, and which one of them is best suited for your business.
At McElligott Digital Marketing, we provide result driven solutions for your specific business requirements. If you want more personalized and customized strategies, feel free to reach out to us.
FAQ
Are Google Ads better than Facebook ads?
Both Google Ads and Facebook ads have their own advantages. While Google ads are more suitable for increasing the conversion rates, Facebook ads are significantly important to establish social proof and promote brand awareness.
Which is cheaper Facebook ads or Google Ads?
Google ads are significantly costlier than Facebook ads. Facebook ads are cheaper than Google ads and reach a smaller section of the audience than Google ads.
Which PPC Network Has the Best ROI?
PPC advertising is charged on a per click basis, helping advertisers earn money each time users click on an ad. Facebook and Google ads have the best ROI.
Google Ads vs. Bing Ads: Which is Right for Your Business?
Both Google as well as Bing Ads cater to different types of audiences. Bing Ads allow you to choose a smaller section of the audience by enhanced targeting, while you will be able to reach a wider audience with the help of Google Ads.
