Garage door services are not a new industry.
But the changing internet landscape needs you to keep ahead of the competition with digital marketing for your garage door company.
Executing the right garage door marketing ideas is a must to be a leader in the industry. Digital marketing strategies for garage door companies will help you gain leads, build your brand authority, and multiply the revenue.
But before you take these tips for garage door digital marketing, know that these strategies don’t work in isolation.
Using one strategy can make your other digital marketing strategies successful. And this is why these garage door marketing ideas need an integrated approach.
Let’s begin the work!
10 Garage Door Marketing Ideas to Grow Your Business
1: PPC advertising
Running PPC ads is one of the most preferred garage door marketing ideas.
PPC or pay-per-click advertising is also referred to as paid search advertising. PPC ads are a cost-effective technique for garage door digital marketing.
If you are eyeing a quick return-on-investment(ROI), PPC ads are your best bet. With this advertising model, you can advertise for your garage door services in Google search results. Google Ads serves as the favorite platform for running PPC ads.
The PPC model can be understood as an auction in which you can place your bids for the desired keywords for the business. Your ad shows above the search results based on the relevancy of keywords, search intent, and the value of the bids placed.
A visitor clicking on your ads might be looking for something else, information, or a solution to his problem but remember that he is your potential buyer.
For this reason, your pay-per-click ad needs to be attractive and short, as the visitors are not inclined to spend time on the ads if it’s not attention-seeking.
However, you don’t have to pay just for showing your ads on the search results pages; instead, you’ll be charged for the ads when the visitor clicks upon the ad. The bid amount is deducted from your ad budget, and the visitor is taken to the landing page of your website, where they can take up the desired action.
It’s in your hands to decide how much you’re going to pay for the ads shown; hence PPC ads are a quite affordable way for your garage door digital marketing.
2: SEO for garage door companies
If you’re not ranking higher in the SERPs or search engine result pages, you are most possibly losing your valuable leads to your competitors.
Because most of the visitors looking for garage door services go with the websites on first page results, this is why search engine optimization is the focal point in digital marketing for garage door repair SEO experts.
SEO helps your buyers easily find your business in the search results of Google or Bing. Most of the buyers use the search engines to check the products or get to know about services they need, and so search engine optimization becomes even more important for garage door companies.
SEO lets your business rank higher in the search results of Google for the keywords which help find your business. Your garage door company website appearing at the top of the search results helps arrest qualified users.
75% of the visitors tend to remain only at the first page of search results, and search engine optimization helps you reach the first page and maintain your presence.
There are a number of methods for search engine optimization, such as thorough keyword research and its usage in the website content, backlinking, and website optimization. These SEO methods enable your website to rank higher for the search terms used by visitors related to your business.
3: Mobile-friendly website
A key part of SEO for garage door companies is optimizing websites for mobile users. With a website optimized for mobile users, your consumers will be able to reach your garage door website easily. Garage door repair SEO experts utilize responsive design features to prevent some of the shortcomings with the dynamic serving.
Here are some techniques for garage door SEO through optimizing for mobile users:
- Leveraging Mobile Usability Test by Google
- Optimizing for voice search
- Image compression without quality reduction for boosting speed
- Accelerated mobile pages for faster content delivery
If your website is not optimized for mobile, it will slow down the lead generation for your garage door business. Most people are surfing on mobile browsers, and your website has to be mobile responsive for a smooth customer experience.
4: Start a blog
You might not have experience in writing SEO blogs professionally, but you can’t afford to miss out on this important element of effective content marketing tactics.
Blogs serve the searches by visitors who are looking for anything related to the services you offer, and it also improves the overall SEO of your website.
Writing blogs related to your garage door services is not only an SEO strategy to improve the ranking of your website on Google, but this proven garage door marketing idea is a section to be essentially covered on its own. Writing an authoritative blog gives a channel for interaction with your customers, and it’s easy too.
The blogs on your website need to be relevant to your industry, i.e., garage door services here. The CTA or call-to-action is included in the blog to make it clear to the visitor to take up the desired action- fill out a form, or buy your services. The purpose of the blog created should be focussed on educating your buyers rather than simply promoting your services.
5. Retarget your visitors
People hanging out in the digital world are not always committed to buying. They might just be surfing the internet, and in the process, they might also check about the services they need in the future on the internet.
Due to this drifty nature of consumer behavior, retargeting ads have become important. The retargeting ads are shown to the visitors on the other sites or social media once after they have already visited your website but didn’t take any action.
Understanding retargeting as a reminder note for your potential buyers to follow through and communicate with you further. Retargeting is one of the successful garage door marketing ideas which works even if you are a small enterprise providing your garage door services in a locality.
Retargeting helps people remember your brand, and seeing you in other places on the internet also builds a needed authority for your business.
6. Google My Business
Google My Business works as an online directory for your business on Google for geo-targeted searches. Google also uses it as a review and map results platform. Google My Business is optimized with customer reviews and descriptions of your services which you can list for free.
If you have well optimized your Google My Business section and website with best SEO practices, if a visitor in your locality searches “garage door services near me,” your account will be at the top of the map results. People prefer hiring services that are near them as their first choice.
Creating and updating your Google My Business account is going to play an important role in your garage door digital marketing. It makes it easier for your potential buyers to find you on Google by providing them with the necessary information.
Information like your contact number and address, business hours, and website can be added to your Google My Business account. This also serves as an open platform for your buyers to drop reviews and give ratings for your services. Optimize Google My Business will help your business enhance its position in organic search results.
Add your description, which includes only one or two keywords and attractive images related to your business to give it a real appeal.
7. Social Media
Before starting with social media marketing for your garage door services, set out your objectives. For example, your objectives could be to build community engagement, create brand awareness, or drive sales to your website. Your objectives should be relevant, measurable, and attainable.
Also, knowing about your potential buyers is important, for example, their location, average income, occupation, age, and interests. It will help you create relevant and valuable content that sticks to the interests of your customers.
Within the community, create a stronger connection with your audience through meaningful engagements. Get into a conversation with the people and answer their queries which you might be an expert at.
You can create content around relevant topics on your business, such as types of garage doors- side-hinged, sliding, roller, etc. It will help your customers know better about their options and your expertise.
Social media content like images and videos could be showcased to use the types of services you provide in the industry.
8. Email marketing
59% of people believe that emails affect their buying decisions, and email marketing can yield a massive ROI of 4200%; that is, you can make $42 for every $1 you spend on email marketing.
The above stats are enough to reveal the importance of email marketing for business owners. Email marketing doesn’t require much capital, while it can effectively showcase the information intended for your garage door services clients.
According to research, 92% of the people using the internet have one email account at least, and emails are checked at least 6 times a day by email users. For expanding your business, email marketing is one of the most effective tools.
Email marketing also enables you to reach out to your audience through content establishing a personal connection based on birthdays, interests, their location, and more.
Keep testing various components of email marketing such as call-to-actions, subject lines, the type of email content, mailing hours, etc., with A/B testing. Conducting tests will help you know the email marketing strategies which work for your business and create emails based on the information.
9. Q&As
People ask around when they are looking to buy a new garage door or repair works for garage doors. So they try to choose a trustworthy firm that has solutions just customized to their needs.
People are visiting blogs to inquire about the services they require and check if your firm is the best fit for the solution to their concerns.
And solving these inquiries of people not only places you as an expert in the business but also helps build rapport with your customers.
You can answer the queries of people through your blogs or by answering inquiries on social media.
Here are a few things people look for before buying your garage door services:
- For what period have you been in business?
- Can you fulfill the replacement or repairing needs of parts rather than installing a completely new garage door?
- Do you have a good reputation in the industry?
- Do you provide long-term services and a warranty on work?
Answering queries like this builds healthy engagement with your customers.
10. Online reviews
Responding to online reviews is a part of digital marketing for garage door companies that cannot be avoided.
People check with your reviews done by other people for your business. So make sure that you are updated with the reviews by people as it can help you improve your services and also know what people are expecting from your services.
Digital marketing for your garage door company needs to have the above strategies to grow your business. But to create the perfect one needs professional experience.
When the digital marketing experts at McElligott Digital Marketing handle your marketing needs, we ensure you with not only valuable leads but overall business growth.
Call now to get a free consultation https://calendly.com/mdmppc
