Are you a cleaning business owner looking to expand your reach and attract more customers? Look no further than Google Ads!
With over 5 billion searches per day, it’s no secret that Google is the go-to source for information. By utilizing Google Ads, you can position your cleaning business in front of potential customers who are actively searching for services like yours.
In this blog post, we’ll explore the benefits of using Google Ads for your cleaning business and provide tips on how to create effective ad campaigns that will increase visibility and drive conversions. Let’s get started!
Why use Google Ads for cleaning businesses?
There are many reasons why you should be using Google Ads for cleaning businesses.
The most obvious reason is that it allows you to reach a large audience with your advertising message. Google is the world’s largest search engine, so when people look for cleaning services, your ad will be one of the first things they see.
Another reason to use Google Ads is that it’s very targeted. You can target your ads to people who live in specific geographic areas or who have searched for certain keywords related to cleaning services. This ensures that your ad reaches people who are interested in what you offer.
Google Ads is an effective way to track your results. You can see how many people have clicked on your ad and how many of those clicks have led to sales or other conversions. This information can help you fine-tune your ad campaigns and make sure you’re getting the most bang for your buck.
Finally, Google Ads is relatively inexpensive. You can set up and manage campaigns for very little money, so it’s a great way to get started with digital advertising on a budget.
How to set up Google Ads for cleaning businesses?
Creating a successful Google Ads campaign for your cleaning business can be a great way to attract new customers and increase your revenue. Let’s get started.
1. Choose your campaign type
When setting up your Google Ads campaign, it’s important to choose the right campaign type for your business.
For most cleaning businesses, the Search Network Only campaign type is recommended.
This will allow your ads to appear at the top of Google search results when someone searches for a keyword related to your business. However, if you have a product-based business, then the Shopping campaign type may be more appropriate. This will display product ads at the top of Google search results when someone searches for a product that you offer.
2. Set your budget and schedule
One of the most important aspects of setting up a Google Ads campaign is determining your budget.
It’s important to be realistic about how much you can afford to spend on advertising each day, as this will impact how frequently your ads are shown. You’ll also want to set a schedule for when your ads will run. Consider when your target audience is most likely to be searching for cleaning services, and adjust your schedule accordingly.
3. Choose your target locations
When setting up your Google Ads campaign, you’ll need to choose the locations where you want your ads to appear. This can be as broad as an entire country or as specific as a particular zip code.
For most cleaning businesses, it’s best to target specific cities or regions where you already have customers or where there is a high demand for cleaning services. You can also exclude certain locations if you don’t want your ads to appear in certain areas.
4. Select your keywords
Choosing the right keywords is crucial for a successful Google Ads campaign. You want to choose keywords that are relevant to your business and that your target audience is likely to search for. To help with this step, use keyword tools like Google’s Keyword Planner.
This tool will show you the estimated search volume and competition for each keyword, helping you choose the most effective keywords for your campaign.
5. Write your ad text
Your ad text is what will entice potential customers to click on your ad, so it’s important to make it compelling.
Keep your ad text concise and clear, and make sure to include a call to action that encourages people to take action.
For example, you could include a call to action like “Call us today for a free cleaning estimate!” or “Book your cleaning appointment now!”
6. Set up conversion tracking
Conversion tracking is essential for determining whether or not your Google Ads campaign is successful. By setting up conversion tracking, you’ll be able to see how many people are clicking on your ad and then taking the desired action, such as calling your business or filling out a contact form. This information will help you refine your campaign over time to maximize your results.
7. Launch your campaign!
Once you’ve completed all of the previous steps, you’re ready to launch your campaign! Keep an eye on your ad performance and make adjustments as needed to optimize your results. Over time, you’ll be able to refine your campaign and attract more customers to your cleaning business.
Setting up a Google Ads campaign for your cleaning business can be a highly effective way to attract new customers and grow your business. By following the steps outlined, you can create a successful campaign that targets the right audience, uses the right keywords, and generates real results for your business.
What Google Ads mistakes do cleaning business owners make?
When it comes to advertising on Google, cleaning business owners need to be aware of certain common mistakes that can undermine the effectiveness of their campaigns.
Knowing what these mistakes are and how to avoid them can help cleaning business owners to create more effective Google Ads campaigns and achieve better results.
One of the most common mistakes that cleaning business owners make is failing to target their ads properly. Targeting is critical to the success of your Google Ads campaigns because it determines who will see your ads. When creating an ad, you should be sure to target your audience by location, age, gender, and interests.
For example, if you offer commercial cleaning services, you may want to target businesses within a specific geographic area or industry. Using too many broad keywords is also a common mistake. Broad keywords may bring in a lot of traffic, but they may not be relevant to your cleaning business. Try to use more specific keywords that relate to your business, such as “office cleaning” or “janitorial services.”
Another mistake is not bidding enough on keywords. Your bid determines how much you are willing to pay for a click on your ad. If you don’t bid enough, your ad may not appear in search results. It’s important to remember that bidding is a balancing act: you want to bid enough to be competitive, but not so much that you overspend on ads. This is where setting a budget for your campaigns comes in. You should always set a spending limit for each campaign so you don’t overspend on ads.
If you’re just getting started with Google Ads, start small and gradually increase your budget as you become more familiar with the platform.
One of the most overlooked aspects of Google Ads is tracking your results. It’s important to track your results so you can see which keywords are working and which ones aren’t. This will help you adjust your campaigns accordingly. By using conversion tracking, you can see how many people are clicking on your ad and then taking the desired action (e.g., calling your business or filling out a contact form). Conversion tracking is helpful in determining whether or not your Google Ads campaign is successful.
Finally, many cleaning business owners fail to take advantage of testing different ad copy. Testing different headlines, descriptions, and visuals can help you optimize your ads to improve their performance and maximize your return on investment (ROI). By testing different ad copy, you can see which ones perform best and adjust your campaigns accordingly.
By avoiding these mistakes, cleaning business owners can create more effective Google Ads campaigns and achieve better results. Remember that Google Ads is a powerful tool, but it takes time and effort to create successful campaigns.
With patience, persistence, and the right strategies, cleaning business owners can use Google Ads to grow their businesses and reach more customers.
How can McElligott Digital Marketing help you in your Google Ads for cleaning business?
At McElligott Digital Marketing, we specialize in creating customized Google Ads strategies that are tailored specifically to the needs of your cleaning business. Our team of experts will work with you to identify your target audience, choose the right keywords, create compelling ad copy, and set a budget that fits your business goals.
We understand that running a cleaning business can be time-consuming, which is why we take care of all the technical aspects of your Google Ads campaign so that you can focus on what you do best – cleaning!
With our help, you can save time, increase your online visibility, and drive more qualified leads to your business.
Our agency uses advanced analytics tools to track the performance of your ads, so you can see the results in real time.
Let us help you take your cleaning business to the next level with a customized Google Ads strategy that is designed to meet your unique business needs.