Google Local Service Ads function under a pay-per-lead model. Their purpose is to bring together local service providers, like plumbers, and interested customers in the same area. These ads show up on the first part of Google’s search results page – above both organic searches as well as traditional Google Ads.
In simple terms, if you aren’t running Local Service Ads then your business might not be getting the maximum visibility it could receive from this prime spot and thus missing out on potential leads too.
In this guide, we will give you instructions on how to arrange, examine, and handle your Google Ads for plumbing services.
Why should you use Google Ads for Your Plumbing Business?
For plumbers, Google Local Service Ads have the significant benefit of being very focused on the local area. This implies that you are more likely to connect with possible customers who are presently searching for plumbing services in your service region.
Additionally, because payment is only made for leads that directly reach out to you via this service, there’s an assurance of paying only for qualified leads.
Google Ads, the top-paid digital marketing channel, is frequently employed in the plumbing sector. We have seen businesses of all kinds thrive once they deploy effective Google Ads strategies to promote their business.
The reason is clear: Google Ads works very well for acquiring new customers.
So let’s start learning all about Google Ads for your plumbing business!
How to Master Google Ads for Plumbers
To master efficient campaign execution, first understand how a Google ad posted by you would look.
- Ads from Google Local Services are shown before organic listings in the search results, at the very top. These ads assist in making your plumbing business more discoverable to local searchers, allowing them to explore and get in touch with you for further action.
- Once you tap “More plumbers,” a long page of local plumbers will appear. You can filter businesses at the top section by selecting the service that is required.
- This plumbing filtering option is helpful in enabling users to find the plumber that best matches their requirements. When a user identifies the appropriate plumber, they will tap on its listing for more details.
- On this page, they can view your services and areas where you operate. They will also see a small business bio section with a bulleted list of essential business characteristics. You provide important information to your audience here, such as how long you have been in the industry or that you offer free estimates.
- If your plumbing business listing attracts interest, people can connect with your services directly through the advertisement. And, you will be charged only when there is a contact made.
Local Service Ads can work very well for getting better quality leads. However, there are typical errors you should not make when using them as a plumbing contractor.
Avoid these typical mistakes when creating Google Local Service Ads:
- Slow response to leads: Google gives a “badge of trust” to businesses that answer leads fast. Don’t forget, that the faster you react to a lead, the better chance you have at winning more of them.
- Ignoring your profile: When someone in your locality looks for plumbing services, they will come across your Local Service Ads profile. Ensure you frequently update and enhance it to outshine others.
- Spending too much on bids: It is crucial to have competitive bids, but also keep an eye on your budget so you don’t overspend.
- Too much attention to cost per lead: It is crucial to keep in mind that while cost per lead holds significance, it’s not the solitary metric of value. Make certain you are also monitoring your conversion rate and overall return on investment (ROI) to understand if your campaign brings about a beneficial ROI.
Do not make these errors, and improvise Google Ads for your plumbing business to gain more prospective clients. It is possible and very easy to do so, just like how we helped our clients get more leads with Google Ads for SaaS business!
Setting up Google Ads For Plumbers
Google Ads, if utilized in the correct manner, can prove to be a highly effective method for plumbing contractors to attract more qualified leads and establish a dominant presence in their local plumbing market.
To get started with Google Ads, follow these steps:
- Set up your Google My Business account and verify your business information.
- Create your Local Service Ads account and optimize your profile and campaign.
- Monitor and measure your results to identify areas for improvement.
- Adjust your campaign to optimize your results and attract more qualified leads.
In this way, you have the ability to succeed in Google Ads and draw more fitting leads for your plumbing business.
Local service ads for plumbers supported by strict plumbers can excel over other competitive ads. It may also improve getting more qualified leads and dominate the local plumbing market. If you are looking for a Local digital marketing PPC agency, there is more information for you at the end of this blog!
Other types of Google Ads for plumbers
There are some other types of Google ads also that you could use. They are:
- Google Display Ads
Google Display Ads are banner ads, seen around the edges of websites. These are ads that show you brands promoting different things like products and services which could be related to what interests you.
The main purpose for using Google Display Ads is brand marketing. This implies that they are primarily employed to create recognition of your business among potential customers. A significant advantage associated with Display Ads is you pay money only when somebody clicks on it and comes to your site, which means you can make numerous impressions and enhance brand familiarity without having to spend any funds.
- Google Search Ads
Google Search Ads are the ads in text format that show at the top and bottom parts of search engine result pages (SERPs).
Compared to Display Ads, Search Ads are seen as a type of direct marketing. This means the goal is to get an immediate reply from those who see this advertisement.
Therefore, Search Ads have a greater probability for conversion compared to Display Ads because they are typically linked with particular keyword searches (e.g., “emergency plumber near me”) which show the intention of making a purchase.
The structure of your Google Ads account consists of Campaigns, Ad Groups, Ads, and Keywords. They match with various sections in your business and marketing plan.
For Search Ads, you require a unique landing page for every business unit to send ad traffic to. You also need to inform Google about your “negative keywords,” which are terms that you don’t want your ads appearing for.
Google Display and Google Search Ads operate on a pay-per-click model where you are charged based on the potential of someone clicking your ad or calling you after viewing it.
If you want to know about how you can incorporate these types of Google ads to promote your plumbing business, we encourage you to read our previous blogs that talk about Google Ads for Dentists and Google Ads for Therapists.
Tips for Optimizing Your Google Local Service Ads Profile
To achieve the best results from your Local Service Ads campaign, make sure to optimize your profile so that it shines among other options. Consider these suggestions:
- Use photos that are of high quality: Using pictures that have good resolution and show your business, staff, or finished works can make you distinct and demonstrate your proficiency.
- Unique selling proposition: What makes your business special? Is it years of experience, dedication to customer service, or competitive pricing? Emphasize this unique selling point in the advertisement copy.
- Keywords are essential in your ad copy: When you include relevant keywords in the text of your ad, it can help to make sure that people who are searching for those specific terms will see and click on your advertisement more frequently. This could potentially increase both the quantity and quality of leads coming through this particular channel.
- Respond to leads quickly: When businesses respond promptly to leads, Google gives them a “badge of trust”. This badge can make your business more noticeable and help bring in additional leads.
- Display customer reviews: Good opinions from customers can assist in gaining trust and credibility among future customers. Ensure you collect and show customer reviews on your Local Service Ads profile.
Using these guidelines, you could enhance your Local Service Ads profile and improve the possibility of drawing in better leads.
Conclusion
Google Ads makes sure people know about your plumbing business. When used well, it becomes a powerful component in your online marketing plan.
We can act as your partner, supplying services that include bidding to selecting the appropriate keywords.
Go to our website and find a Google Ads Consultant who can help with your main worries.
FAQ
What is the best platform to advertise a plumbing business?
Social platforms. If you are absent from social media, it is not too late to create an account. Having a presence in social media can help with finding more plumbing leads for your business. The most popular platforms for social media are Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
How do I grow my plumbing business?
You can grow your plumbing business by a few digital marketing tactics such as getting a professional website designed, optimizing SEO, social media marketing, and various other strategies, A Google Ads agency will help you set everything in place efficiently.
How Do Plumbers Measure The Success Of Google Local Services Ads?
GLSA metrics serve as performance indicators to measure the effectiveness of Local Services Ads. They cover leads, booking rates, ad impressions, and customer reviews.
