93% of the people in the United States use the web to reach local businesses.
That means people look on the internet for the products or services you provide. But with millions of websites and a huge number of competitors, how can you be sure about people reaching your website?
Pay-per-click or PPC marketing is one of the quickest and most reliable methods to get leads online and grow your brand presence.
Have a look at these stats to give you a quick idea about the power of PPC marketing:
- As compared to SEO, PPC generates twice as many visitors.
- PPC ads have the highest ROI of 200%!
- Pay-per-click ads increase brand awareness by 80%.
- Spending on search ads is projected to cross $191 billion in 2024. (Statista)
Global ad spending is multiplying each year across every pay-per-click channel.
And this enormous growth is not because of some little reason.
The huge growth in PPC ads only means PPC marketing works, especially for small businesses. From social media to paid search ads, pay-per-click marketing is effective in delivering quick results for businesses.
But it works only when you spend your dollars the right way; otherwise, you’re just going to drain your marketing budget for nothing.
And here is the place where an experienced PPC agency comes in.
We have spent countless hours and tools experimenting and learning everything there is about PPC ads so that you don’t have to.
If you’re looking for the best PPC agency to handle digital marketing for your business, you are just in the right place.
In this piece, you’re going to learn how to find the best PPC agency for your small business.
Let’s get to work!
5 Must-haves of an expert PPC agency
1. Smooth communication and transparency
Wondering why we’ve put communication and transparency above everything?
The success of any collaboration you take up with a PPC agency depends upon the flow of communication. It’s important to have a dedicated account manager who will keep you in the loop with the performance, objectives, risks, concerns, and updates.
Your partner agency must be able to answer all of your doubts about the campaigns they are running at any point in the partnership.
A top PPC agency will follow a set timetable and communication plan for the partnership.
It’s crucial to inquire about this beforehand so you’ll know what to anticipate from the firm while moving forward.
You don’t want to work with a business that will simply waste your time by communicating excessively, but you also don’t want one that will be challenging to contact when you want an answer to something.
2. Is the pricing model of the PPC agency you hire transparent?
Knowing a PPC company’s price structure is crucial when making a decision about hiring it, especially when you’re looking for a long-term partnership.
While some PPC agencies offer a set monthly cost for managing your ad account, many take a portion of the advertising budget. Both pricing strategies have their sets of advantages and disadvantages.
The percentage of ad expenditure model might be advantageous since it harmonizes the interests of the client and the agency, as in, it incentivizes the ad agency to make the best out of your investment.
Because the flat monthly charge model provides the customer consistency for their marketing budget, it might be advantageous as well.
Make sure your partnering PPC agency is transparent about its cost before working with them. Go and ask for a thorough breakdown of prices so you can understand precisely what you’re paying for.
We give a clear pricing structure to our clients, listing the services that are and aren’t included in the package.
3. A top PPC agency is data, analytics, and results-driven
PPC is quite an interesting and highly successful method of digital marketing because here, you can correlate ad expenditure and income in real time.
This being said, analytics and data are essential to the success of the ad campaigns for your business.
The top PPC companies are proficient at using data to develop innovative concepts that raise your total ROI. They create high-value ad campaigns by combining what they already know from years of experimenting in the industry with what they discover about your target market.
We understand the importance of data for the success of any business, but we also believe in sharing that data with you to keep you updated with the entire process.
However, when you’re looking to hire a top PPC agency for your business, chances are you won’t find everything on their website. Or maybe, there might be a few things you want more clarity on before starting a partnership.
So to get a fair idea of how a PPC agency works, you can fire up these questions:
- Do I get full access to the campaign metrics and ad account?
- What are the tools your Google ads specialists use for measuring the PPC metrics?
- How often will you share data and information about campaign results with us?
- Do you provide full analytics reports with your offer packages?
- If yes, what kind of information is included in the analytics reports?
4. Expertise in local search
As a local business owner, you surely understand the importance of foot traffic to your office or commercial site.
And this foot traffic is driven by the local search for your business. When somebody looks for service in the locality, they particularly use the keyword ‘near me.’
This term lets Google know that the user wants the information in their geographical area, and thus the search engines show the local results.
This means that the PPC agency you hire must be an expert at helping businesses rank locally.
Search engines like Google are used by 82% of smartphone users to discover local businesses.
In addition, 76% of those searches result in users paying visits to the office or store the same day.
It’s critical that your business appears in search results at the appropriate moment, whether you utilize your business to sell things or get to meet customers in person.
Ensure that you go with a company with extensive experience in local search. The PPC agency must have proven experience with both organic and paid rankings.
Here are a few things you need to ask your PPC agency beforehand:
- Can you please share case studies that speak about your proficiency with local searches for similar businesses?
- How will you help us connect with our local community?
- How do you determine the geo-based keywords that would work for my business?
- Do you have experience with using bid modifiers for area-specific searches?
- What is your agency’s approach to achieving objectives with local paid search?
5. Do they understand your brand?
Only if a PPC agency understands your brand and works out exactly what you’re trying to achieve with the marketing of your business can it provide you the actual value.
Unless a PPC agency understands your target market, it can’t come up with the right keywords for curating successful ad campaigns for your business.
Targeting high-value commercial-intent or transactional keywords is as fast as possible to get a return on your investment.
However, as opposed to common thinking, PPC advertising has other objectives besides only increasing revenue.
Perhaps you want to expand your mailing list to bring in more leads to the house for your sales funnel. Or you might be looking to increase your brand recognition.
Whether your goal is to bring traffic to boost revenue or let people know about your brand, your PPC agency needs to determine your business needs and help you choose the right keywords.
If you can find this on their website, well enough; otherwise, you have to ask a few questions which go like this:
- How do you select the search keywords you want to emphasize in the campaigns?
- What tools do you use for your clients for keyword research?
- Would you please describe your keyword plan for a firm like ours?
- How can you determine whether a keyword is working well for a business or not?
Choose the right PPC agency for your business.
There are a lot of PPC agencies and experts out there, giving you a lot of choices.
But the hard part again is getting started with the right one.
The best PPC agency for your business is one that specializes in the campaigns you think fit your business, like social media PPC campaigns or Google Adwords.
We have just the solution you need. Go with a list of things you’re expecting from the PPC agency and specific requirements for your business before the lookout.
Here are a few things that you must include in the list:
- PPC types and areas they specialize in
- What makes them unique for your business?
- Do they have pricing available online?
- Check for any negatives.
- If they seem a good fit, what finalizes they are the one?
Use this list to cross off the PPC agencies that don’t provide what you need. Request a call with the agencies that you consider a good fit for further interviews.
Need more help with figuring out the PPC campaigns that will give the most ROI for your local business?
You are just in the right place! Listen directly from the horse’s mouth- our PPC experts are happy to help you grow your business!