Your search for a complete digital marketing plan for your painting business stops here.
But before we unlock marketing for painting contractors, let’s be solid about why digital marketing is essential for your new painting business. Or we could say, let’s look at how marketing for painting contractors can be great for your business.
Why digital marketing for painters?
Traditional marketing methods might have worked for you, but in the fierce modern competition, they won’t take you so far.
Digital marketing for painting contractors is essential to get more leads and drive conversions.
The painting business is a local one that faces high competition, and that’s why online marketing has become mandatory.
However, no one can claim that only a certain digital marketing method will work for them.
What has worked for one business might not simply deliver the results for another business.
What we are saying is that different marketing ideas work for different businesses.
At McElligott Digital Marketing, we have put together a list of tried and tested marketing ideas as a part of digital strategy for our client’s growth.
This article is your answer to how to get customers for painting contractors.
8 Ways to Implement Digital Marketing for Painting Contractors
1. Local SEO
Search engines have largely changed the ways people look for information online.
What used to be once common lookout places like Yellow Pages, Yelp, and directories for people to get some sort of solution has been replaced by search engines like Google and Bing and social media giants like Facebook, Instagram, and Meta.
To gain website traffic, that is, to get more eyes on your website, SEO or search engine optimization has become extremely valuable as a part of your online marketing.
Local SEO is one of the most important elements of your online marketing strategy. So if you are still wondering whether to put your dollars into the SEO of your painting company, know that now is the right time to start doing it. Also, your competitors are already investing in SEO.
The first step for good search engine optimization is an SEO-friendly- website that is optimized with keywords, minimal design, and great landing pages to drive conversions.
SEO is not that simple a process and involves complex aspects, so businesses leave it to the people who do it the best- that is, SEO experts.
2. Get leads for painting contractors with PPC advertising
PPC or pay-per-click advertising is an always-effective way to gain leads that are prepared to convert.
And the best part of PPC advertising is that it delivers results in the shortest time possible as compared to SEO, which is, obviously, a long-term measure. Pay-per-click ads show at the top of the search results just above the organic lineup.
But before beginning with the ads, what you have to do at first is research the keywords relevant to your industry. With long-tail keywords, you can have both lower cost-per-click (CPC) and specific leads as they have less competition.
While you might think that the highest bid will place those ads on the top, this is not the entire truth. The quality score, along with the maximum bid, decides the placement of ads. The relevancy of ads to the search terms and clickthrough rate are some of the factors that build up the quality score of the ads. As Google algorithms prefer the relevancy of ads first, a high QS can beat the maximum bid.
PPC for painters is successful in bringing valuable leads and gives complete control to you over your ad campaigns.
3. Utilizing email marketing
Email marketing for the painting business has been a prudent strategy for retaining customers and also helping interested customers with quicker buying decisions.
Neglecting the existing customers is one of the biggest mistakes that business owners make. Providing value to existing customers and informing them about seasonal offers or company events only helps your business build trust and authority.
Build an email list and keep adding to it so that you can reach out to your clients directly. Sending regular newsletters, updates, promotions, and offers are important but not sufficient.
Unless you personalize your email campaigns, the risk of your emails getting flagged as spam or unsubscribed persists. Understanding your client’s buying patterns and behavior to create an email marketing strategy that works is important.
Use compelling subject lines that prompt your mailing audience to open and read your message.
4. Content marketing
If you are not leveraging blogging as a part of your marketing strategy, you are missing out on a lot of potential customers.
Every other website which has a marketing strategy surely has a blog as a part of it. The more the number of blogs, the more additional pages to your website, and it indicates a high rank in the search engine results too.
Having a blog also greatly helps in overall SEO as it increases the time visitors spend on your website and earns backlinks which act as a certificate of trust for your website.
Through blogs, you can provide additional information to your audience that they are actively looking for. Such posts that are valuable to people are also easy to share and generate free marketing for your painting company.
Blogging is the only method of content marketing for your business. Create educational videos, podcasts, and online press releases and publish articles across a variety of media channels.
However, remember that you are implementing content marketing to provide value to your clients and not as a sales pitch.
5. Claim your Google My Business Profile
Claiming your Google My Business or GMB profile is essential to ensure that your painting company has its place in local visibility.
Keep important information related to your business available here, and it includes recent pictures as well.
If you have not already updated your Google My Business profile- undo this mistake by claiming your business right now!
Use these tips for a good Google My Business page for your painting company:
- List your business in Google My Business under the ‘painter’ category.
- Every time your customers benefit from your painting services, request them to post online reviews for your GMB profile.
- Post recent pictures of your painting projects.
- Keep your NAP information ( name-address-phone number) matching your website and updated.
- Make use of ‘Google Posts’ to highlight special offers and seasonal giveaways.
6. Schedule your social media campaigns
With social media marketing for your painting business, you can gain more customers and build brand loyalty and customer engagements.
Firstly, determine your target audience.
Using social media campaigns without a target audience is just like arriving at a painting project without a brush.
Once you have pictures of your target audience with their demographics, it will help you choose the right platform for launching your social media campaigns.
According to data published by Pew research center, 38% of the people in the age group of 18–29 are active users of Twitter. Also, 86% of the households with income crossing above $100,000 engage on Facebook.
Schedule your social campaigns
To be consistent on social media, utilize a scheduling program as you don’t have to worry about when and what to post every other day. It also frees up your time for your business and ensures an easy workflow.
To improve your brand visibility for selected keywords, take the help of an expert digital marketing agency for successful social media marketing campaigns.
7. Generate more customer reviews
If your painting business maintains a consistent online authority ( which you must), then you are one step ahead with generating positive reviews about your business.
In case of negative reviews, make sure to ask your customers about the problems they faced and rectify them as soon as possible.
Engage with positive reviews and proudly show them off in your social media posts.
As additional encouragement, give special offers or packages to customers submitting online reviews.
8. Localize mobile ads
Run mobile ads focusing on the localized audience. Follow these steps:
- Utilize local phone numbers.
- Update the distance-time of your business from a well-known point. For example- 1 min drive from Supermarket.
- In the ad headline, don’t miss adding the postcode.
McElligott Digital Marketing helps you create the best marketing plan for your painting business.
We say it because we know how it works.
A solid digital marketing plan for painters can get more leads and traffic and drive conversions like never before.
Our team of experts specializing in online marketing gigs like SEO, PPC, social media marketing, and a lot more will help you get a customized marketing plan to drive results.
Connect with us now to unlock the right marketing plan for your business!