Taboola vs. Google Ads: What’s the Best Choice for Your Business?

Taboola vs. Google Ads: What’s the Best Choice for Your Business?

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Taboola and Google Ads are two popular advertising platforms that allow businesses and marketers to promote their products or services to potential customers. In this blog, we will cover Adsense vs. Taboola and what is the best choice for you.

While both platforms share some similarities, they also have distinct differences that can make them better suited for different advertising goals and strategies.

Taboola is a content discovery and native advertising platform that allows businesses to promote their content, including articles, videos, and infographics, on publisher websites. Taboola operates on a pay-per-click (PPC) model, where advertisers only pay when someone clicks on their ad. Taboola’s unique approach to advertising allows businesses to reach a large audience by placing their ads alongside engaging content that matches the user’s interests.

On the other hand, Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to display their ads on Google’s search engine results pages (SERPs) and other websites that are part of the Google Display Network. Google Ads operates on a PPC model, and businesses can choose between search ads, display ads, video ads, and other ad formats to promote their products or services.

Both Taboola and Google Ads offer powerful targeting options that allow businesses to reach specific audiences based on demographics, interests, and location. 

However, each platform has its unique strengths and weaknesses, and choosing the right one for your advertising needs will depend on your specific goals and budget.

That’s what we are here for, to help you know which one’s the best for your business.

What are the different types of Taboola ads and Google ads?

You got many choices with both Taboola ads and Google ads. Let’s look at them one by one.

Types of Taboola ads

Taboola is a digital advertising platform that provides various types of ads that can be displayed on websites, mobile apps, and other digital properties. Some of the different types of Taboola ads include:

Native Display Ads: These are ads that match the look and feel of the content on the website, and they are designed to be engaging and informative.

In-Feed Ads: These ads appear within the content feed of a website or app, and they are designed to look like editorial content to encourage clicks.

Sponsored Content: This is content that is created by a brand or advertiser and promoted through the Taboola network.

Video Ads: Taboola also provides video ads, which can be displayed in various formats, including pre-roll, mid-roll, and post-roll.

Native Shopping Ads: These ads are designed for e-commerce websites and display products for sale with product images, prices, and other relevant details.

Article Recommendations: Taboola also offers article recommendation ads that appear at the bottom of a webpage, encouraging users to click through to other content on the same website or other websites.

App Install Ads: These ads promote mobile app installs by displaying app details, such as app icons, descriptions, and ratings.

These are just some of the types of Taboola ads available. The specific types of ads offered may vary depending on the advertiser’s preferences and the publisher’s website or app.

Types of Google ads

Google Ads is a platform for creating online ads that can appear on Google search results pages, websites, mobile apps, and videos. Here are the different types of Google Ads:

Search Ads: These are the most common type of Google ads, and they appear at the top or bottom of Google search results pages. They are triggered by specific keywords that users search for.

Display Ads: These ads appear on websites that are part of the Google Display Network, which includes millions of websites and mobile apps. Display ads can be in the form of images, videos, or text.

Video Ads: These ads appear on YouTube and other video-sharing websites. They can be in the form of skippable or non-skippable videos and can be targeted to specific audiences based on demographics, interests, and behaviors.

Shopping Ads: These ads appear in Google search results and on Google Shopping. They feature product images, descriptions, and prices, and are designed to drive sales for online retailers.

App Ads: These ads promote mobile apps in Google search results, Google Play, and on the Google Display Network. They can help drive app downloads and engagement.

Local Ads: These ads promote local businesses on Google Maps and in Google search results. They include information like business hours, directions, and phone numbers.

Smart Campaigns: These ads are designed for small businesses and use machine learning to automatically create and optimize ads across multiple platforms. They can be used for search, display, and video ads.

Advantages and disadvantages of Taboola ads

Let’s dig down to the pros and cons of adsense vs. taboola –


Taboola is a content discovery and native advertising platform that helps publishers and advertisers reach their target audiences through personalized and relevant recommendations. Some advantages of Taboola ads include:

  1. Increased traffic and engagement: Taboola ads can help drive traffic to your website or landing page, and engage users with personalized content recommendations based on their interests and behavior.
  1. Wide reach and targeting options: Taboola has a large network of publishers and websites, allowing you to reach a broad audience. They also offer a range of targeting options, including geographic, demographic, and interest-based targeting, to help you reach the right users.
  1. Cost-effective: Taboola ads are generally cost-effective compared to other forms of online advertising, such as search or social media ads. You only pay when users click on your ad, and Taboola’s bidding system helps ensure that you get the most value for your budget.
  1. Brand awareness: Taboola’s platform can help increase brand awareness by exposing your brand to a wider audience through personalized content recommendations.
  1. Detailed reporting: Taboola provides detailed reporting on your ad performance, including clicks, impressions, and conversions, allowing you to optimize your campaigns for better results.

Overall, Taboola can be a valuable advertising platform for businesses looking to increase website traffic and engagement, reach a wider audience, and cost-effectively increase brand awareness.


While there are benefits to using Taboola ads, there are also some disadvantages that advertisers should be aware of, including:

Low-quality traffic: Taboola has been criticized for delivering low-quality traffic to advertisers. Some users have reported that the traffic they received from Taboola was of low quality, with a high bounce rate and low engagement.

Limited targeting options: Taboola offers limited targeting options compared to other advertising platforms. Advertisers can only target their ads based on location, language, and device type, which may not be sufficient for some campaigns.

Lack of transparency: Taboola has been criticized for its lack of transparency. Advertisers are not provided with detailed information about their traffic sources, which can make it difficult to assess the quality of their campaigns.

Ad placement: Taboola ads are often displayed at the bottom of website articles, which can result in low visibility and click-through rates. Advertisers may have limited control over where their ads are displayed, which can make it difficult to reach their target audience.

Limited ad formats: Taboola offers a limited number of ad formats, which may not be suitable for all types of campaigns. Advertisers may have to compromise on their creative vision to use Taboola’s ad formats.

While Taboola can be a useful advertising platform for some campaigns, it may not be the best choice for all advertisers. Advertisers should carefully consider the advantages and disadvantages of Taboola before deciding whether or not to use it for their campaigns.

Advantages and disadvantages of Google ads


Google Ads, formerly known as Google AdWords, is a powerful online advertising platform that offers a range of benefits for businesses of all sizes. Here are some of the top advantages of using Google Ads:

  1. Highly targeted: Google Ads allows you to target specific audiences based on factors such as location, device, language, demographics, interests, and more. This helps ensure that your ads are seen by the right people at the right time.
  1. Cost-effective: With Google Ads, you only pay when someone clicks on your ad. This means that you can control your advertising costs and ensure that you are getting a good return on investment.
  1. Measurable results: Google Ads provides detailed metrics and reports that allow you to track the performance of your ads in real-time. This enables you to make data-driven decisions and optimize your campaigns for better results.
  1. Wide reach: Google is the most popular search engine in the world, with billions of searches made every day. By using Google Ads, you can reach a vast audience and increase your brand awareness.
  1. Flexibility: Google Ads allows you to create a range of different ad formats, including search ads, display ads, video ads, and more. This means that you can choose the format that works best for your business and your marketing goals.

Google Ads can be a highly effective tool for businesses looking to reach new customers, increase their online visibility, and drive more sales and leads.


There are also some disadvantages to consider about Google as well.

Cost: Google Ads can be expensive, particularly for highly competitive keywords or industries. Click-through rates (CTR) can vary depending on the industry and the keyword, and businesses may have to bid high to compete for top ad placements.

Complex: Google Ads can be complex to set up and manage, especially for those who are not familiar with the platform. It requires a lot of time and effort to create, monitor, and adjust campaigns to ensure that they are performing well.

Ad fatigue: Google Ads may suffer from ad fatigue, which means that users may stop clicking on ads if they see them repeatedly, leading to a decline in the click-through rate and the effectiveness of the campaign.

Ad blindness: Some users may have developed ad blindness, meaning that they have trained themselves to ignore ads while browsing the web, particularly if they are displayed in certain positions or formats.

Fraudulent clicks: Click fraud is a concern with Google Ads, where competitors or other individuals intentionally click on ads to exhaust the advertiser’s budget or hurt their campaign’s performance.

Limited reach: While Google Ads can help businesses reach a large audience, it still only targets users who are actively searching for specific keywords related to the business. This means that businesses may not reach users who are not actively searching for their products or services.

Factors to consider when deciding between Taboola ads and Google ads

When deciding between Taboola ads and Google ads, you should consider several factors that can impact the success of their advertising campaigns. Here are some of the key factors to consider:

Audience: One of the most critical factors to consider when choosing between Taboola and Google is the audience. Taboola is known for its ability to reach a broad audience, while Google is known for its more targeted audience. Marketers should determine which platform would be more effective in reaching their target audience.

Ad format: Another important consideration is the ad format. Taboola focuses on native advertising, which blends in with the surrounding content, while Google offers a variety of ad formats, including search ads, display ads, and video ads. Marketers should choose the ad format that works best for their marketing goals and audience.

Cost: The cost of advertising on both platforms is an essential factor to consider. Taboola generally has lower cost-per-click (CPC) rates, while Google can be more expensive. However, the actual cost will depend on the specific keywords and audience being targeted.

Campaign goals: Marketers should consider their campaign goals when deciding between Taboola and Google. If their goal is to drive traffic to their website, Taboola may be the better choice. If their goal is to increase brand awareness or conversions, Google may be a better fit.

Ad quality: The quality of the ads on both platforms is another factor to consider. Marketers should look at the performance of the ads, their relevance to the target audience, and the engagement metrics to determine which platform will deliver better results.

Tracking and analytics: Both platforms offer tracking and analytics tools to help marketers measure the effectiveness of their campaigns. Marketers should consider which platform provides the most relevant data and insights to optimize their campaigns.

Over to you

In summary, marketers should consider their audience, ad format, cost, campaign goals, ad quality, and tracking and analytics when deciding between Taboola and Google. 

Ultimately, the best platform will depend on the specific needs and goals of your campaigns.

Want us to take care of the advertising needs of your business?

Schedule a free consultation with us at 833-7724-897 now.

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