Even if some people talk about the need for blogging in this social media marketing environment, nothing changes the importance of blogs.
And if yours is a small business, a well-written blog post can boost your digital presence and help your customers know about your brand, industry, or product.
Blogging is integral to the overall marketing strategy of your business- no matter if you are a small business or a globally operating company.
These facts will put focus on the core benefits of blogging for your small business:
- You can reach more and more people with the diverse content exposure that blogging gives. More reach to people means more traffic and better chances of attaining leads.
According to research, blogs have driven direct purchase of products by 56% of customers.
- Another research uncovers that 77% of the people who use the internet consume blog content monthly, and more than 7.5 billion blogs are written every day.
- 67% more lead generation is achieved by B2B companies with blogs as compared to the companies without blogs.
- Blogs cut down costs by 62% when it comes to traditional digital marketing techniques.
Explore in this article the need for blogging in business.
10 benefits of blogging for business
There are many reasons why blogging is important for business in 2022. Here are the top ones:
1. Drive Traffic
Blogging gives you the chance to create the most relevant content for your target audience.
This can be used to drive traffic back to your site. Having a website is essential, but only those people who know about your brand will visit it. Paid traffic is definitely not a good idea because, after a time, you’ll be running out of money.
This is why blogging for business owners becomes essential to ensure targeted traffic to your site.
Fresh content for your website is ensured by constantly updating blogs, and it also enriches the reach of the website.
Creating more blogs for your small business means better chances for your website to beat the competition in the search engine rankings. The organic growth of the brand is increased by posting more blogs. It also gives you a qualified audience-people who truly are interested in the services or the products you have to offer.
Your blogs for small businesses can also be a foundation for your social media platforms as they give audiences to visit your website.
2. Show your brand stories and news
Sharing your company stories constantly to reach your audience is a technique used by the best blog writing services today.
Blogging offers yet another benefit in this sphere where you can share your firm’s news and stories using blogs as a medium, and this is especially beneficial for small businesses.
Consider this as a reminder that blogs need not mean articles only, but these are also a medium for presenting stories that highlight what your brand is achieving and is going to in the near future.
Have you hired the best blog writing agency for your business that helped your business excel with its marketing goals? You can share this experience on your blog.
Did you have a discussion with industry experts or get in touch with online marketers? You can post it on your next blog. What other activities are you taking up? Like hosting an event or sponsoring some sports activities?.
You can take part in community building and draw attention to your business through your blog.
3. Enhance SEO
You can increase the search engine optimization of your website through blogs.
When it comes to beating the competition for reaching the top of the search engine results page, fresh content is still a great tool.
There needs to be proper utilization of keywords in your blog articles. Keywords and topics for which your business is searched by your customers should be listed. These keywords and relevant terms are utilized while creating the blog posts.
Even if you are not researching keywords and expressions actively, regularly creating blogs around your industry, business, services, or customer experience will automatically enrich your list of search keywords. Focusing on the intent of your search keywords will only improvise the results.
Keywords and topics around which the blogs are created are a significant method of helping search engines find your website for those keywords.
4. Enrichiching your email list of visitors
Email marketing is doubtlessly an effective marketing technique and one with a huge ROI. But one challenge here faced, especially by small businesses, is getting people to sign up.
If you’re struggling with getting sign-ups for email, it is clearly difficult with you to engage with your customers via email.
Blogging solves the problem of not getting sufficient sign-ups for email. Blogs create a sense of need for the audience to be updated with the industry, and it leads them to sign up with your brand.
If you can make people believe that your blog articles are useful to them, relevant, and informative for them, they are going to trust your email newsletters. Internal links are included in the blogs and newsletters to drive your audience to sign-ups. This way, you can reach a greater audience through your content.
Also, your audience finds it easier to receive your company news, products, offers, and business updates.
5. Emerge as the leader in your industry
Can you afford to have amateur-looking blog articles for your business?
No, because if your blog content is not professional, it can be punishing to your online business.
It’s important to have a well-handled blog with a number of outstanding blog articles that show the authority of your company as the leader in the industry.
Post blogs around the topics that are oriented around your industry, and they demonstrate your knowledge. Here you are marketing not only the products but also your skills for your industry, business, and service as well.
You can create blog posts about your product details and benefits if you are a retailer. But the knowledge source for the products your audience is looking for is undoubtedly you.
Or, if you are in the B2B industry, create well-researched articles around the services you offer. In your industry, position yourself as the place to be for your audience or the hub.
If you are established as a leader in your industry, it attracts the trust of your consumers to supply what they need.
Additionally, the learning you provide also benefits your customers.
6. Keep your people informed and engaged
Blogs are a base for boosting the connection with your audience.
By engaging with your website directly, your customers can easily make what makes your products different from others, simply from your online home base.
Blogs are also an opportunity for your audience to express their opinions about the topics you are talking about or content. Your audience can pose queries and give valuable feedback about the content.
It makes sure that communication between you and your client is a two-way process, and it builds social proof to drive conversions.
People like to be kept informed, and when you are the one educating them, it is rewarded.
No different from the social media platforms, react to the comments on your blog posts and engage with your customers.
If your consumers have any queries about the product you have created content around, you can respond to them here directly.
7. Generate Leads
It’s a task to convert the website visitors into business leads, and blogging is an effective way to do it.
Each blog article is indexed by Google and other search engines individually, and it gives an opportunity to build fresh leads by adding a proper CTA or call-to-action to the article.
Examples of such CTAs can be offering people free guides, ebooks, templates, whitepapers, trials, or any such content which people can benefit from in exchange for their information.
In fact, this is not as tricky as it might seem right now. Let’s explore some ways to make it easier::
- Write a blog post that gives your audience exactly what they have been looking for a solution to their challenges, and in the exchange, they share information about themselves.
- Write CTA as offering free content to the reader using a banner or a pop-up.
- Create an attractive landing page where people are driven after they click on the CTA to receive their information.
- As soon as the reader gives the required information, access to the promised content is granted.
8. Build audience trust
Written words are most trusted by people.
Blog articles build the amount of trust of people towards your company or small business, You have to ensure to provide relevant content which is precise, promote discussions, and share information with people, and you will see more confidence in your firm.
Blogs for small business owners are specially designed to cover the gaps which their competitors are leaving. The benefits of a blog for a business can’t be undermined. There are a lot of creative tools today that support the visibility of your brand online and highlight your services, but the importance of what a blog can do for your business can’t be diminished.
Blogs are designed to cover a number of your marketing needs, whether it be growing an audience or converting prospects.
9. Grow your social media presence
Blogging increases the chances of your business being noticed on social media platforms.
The blog content you create every time also means creating content that is shareable on social networks like Facebook, Instagram, Twitter, LinkedIn, etc. It carries forward the name of your brand to a fresh audience that might still not be aware of you.
Your social media is continued with the consistent publishing of blog content.
Instead of creating new content every time, you can ask the blog content writing services you hire to repurpose the content from the blogs that have been successful in the past.
Social channels also drive visitors to blogs on your website other than strengthening your social media reach. Repurposing your content is especially useful if you are managing your marketing efforts by yourself.
When you use blog articles as part of your overall marketing strategy, it means that you’re leading more visitors to your blog.
10. Blogging has long-term results
Small businesses can’t spend many dollars on targeted ads or having social content created to drive people to the website.
Blogging solves this problem, and we have search engines like Google; thank them for it.
Suppose you have just posted a blog on your website, and you observe a sudden burst of traffic after the publishing. It’s because your post is now ranked, and it will continue to bring traffic to your website for a long time to come.
If you ask what the best business blogs are, they’re the ones that answer the common questions and concerns their customers have. Now, if you produce valuable content consistently for your consumers, you’ll emerge as the industry leader in their eyes.
A salesperson best knows about the on-point concerns and queries of people regarding a business. Now, if that salesperson creates content around the topic, how many extra leads could be closed by him?
The point is to give the best solutions only to your customers. Now you know that building authority is not just an expression but a powerful technique to measure sales enablement.
Over to you
By now, you must be convinced by the power of blogging for your business. Populate your blog with updated content to rank at the top of the search results and see long-term benefits for your business.
Are you looking to implement an inclusive blog strategy that goes with your overall marketing campaigns?
We invite you to a free consultation with our marketing experts at McElligott Digital Marketing. Let’s find out a successful blog strategy today for your business today!