Anish Bhatt, owner of an Indian luxury watch brand grew from scratch to 1.7 million Instagram followers and a seven-figure business without spending a penny on it.
Ikea Korea has noticed an 11.5 lift in ad retail through Facebook marketing.
These success stories just prove how important social media management is for brands in todays’ marketspace.
Social media platforms have started pushing company pages and content related to brands and their products. Your target audience spends a very large chunk of their day on these social media platforms.
Managing and maintaining social media platforms is a proven way to leverage the power of this huge audience and make it work for you.
What is social media management?
Social media management is the process of curating a strategy to manage your brand’s social media profiles, analyze the actions taken by the audiences and indulge in the conversations around in the industry, and track the analytics of these pages.
As of 2021, social media platforms have 3.78 billion active users worldwide. There are many strategies you can implement to leverage the power of social media to the maximum potential.
When you put the effort into creating and maintaining your social media platforms, what are the returns you can get?
It is important to have long-term expectations that align with your strategy. Most businesses look at the following benefits-
- Better relationship with clients and potential coworkers –
The most obvious, yet understated benefit of having a good social media engagement is this.
You will not only be attracting clients and customers (which will show up directly in your sales) but also a potential talent for the company. You can also build a relationship with other brands in your industry.
These relationships will result in long-term benefits and will have other consequences as well. Showcasing such conversations and relationships on your profile has the potential to make you seem like the best in the industry.
This results in increased trust amongst customers.
- Increase visibility
Most social media profiles are also google searchable. This means if your social media profiles are optimized, when people search for your brand they will be able to find your different social media profiles.
52% of online brand discoveries happen through social media pages.
This means that more people from your target audience will be able to find your brand with much more ease. Strong social ads will help you bring a positive emotion about your brand, and that has many desirable consequences as you know.
- Sharing expertise and brand ethics
Continuing from point one, taking the right kind of actions with the responses and feedback that you receive through social media can put your expertise and overall vision for the brand on a pedestal.
This benefit of showcasing your benefit through social media is often underused by a lot of brands.
For example, have a look at Pura Vida. Their Facebook page showcases the vision for their brand, which is creating more employment opportunities for local artisans.
Pura Vida noticed a 2 fold increase in sales as compared to the previous ad campaigns.
Sharing the ideologies behind your brand can help attract customers on an emotional level, which increases sales and has an overall positive impact. Besides, your expertise also becomes a huge driving factor for customer attraction here.
- Competitive advantage by building a loyal audience
Memory is a strong factor when it comes to leveraging the best marketing practices. And what is the one thing that can keep your brand in customer’s memories more than your competitors?
It is social media content.
92% of Instagram users say they’ve followed a brand, clicked on their website, or made a purchase after seeing a product/service on the platform. This means, after seeing a brand’s campaigns and promotions, customers do take action.
If your social media content is attractive, if your copy is compelling and the page aligns well with the brand ethics, your audience is more likely to convert themselves into customers.
- Learn about the customer preferences and target the right problems
Do you know what issues your customers are facing with your products? Do you have an efficient and real-time feedback system? Along with attracting new customers, do you focus enough on satisfying the existing customers?
Doing so will create brand advocates and you can expect your existing customers to bring new clients themselves.
One of the best ways to do this, while building transparency and trust amongst the audience is through social media.
You can include live streams, and an efficient system to respond to comments and messages in your social media strategy. The more heard and valued your customers feel the more are chances of them buying from you.
Some features of social media, such as live streams enable you to solve customer doubts and issues in real-time. You can also look at this as an opportunity to listen to genuine feedback, and improvise.
Aspects of social media management –
- Create content
You must have heard “content is king”. This was said by Bill Gates in 1996, and his statement proves itself year after year.
While you may think organic content has decreased reach, platforms like LinkedIn are here to prove you wrong. LinkedIn is the top paid and organic channel for B2B marketers. This means that both paid and organic content attracts audiences on social media platforms.
- Establish a brand
Did you know that 54% of people who use social media claim to research about the products they are going to buy on social media?
Another statistic report reveals that over 71% of people are more likely to recommend a brand to friends and family after having a positive experience with the brand through social media.
If you want to establish your brand in the market space, showcase your unique selling points, add a touch of personalization with the brand, social media is the number one tool that can help you achieve that.
Social media lessens the gap between the consumer and the company. This opens up many rooms for discussions and conversations around the common problems faced by the company, as well as working professionals in the same industry.
If you create good content and nurture your followers, you automatically become the thought leader of the industry. Flaunting such expertise, maintaining a level of transparency and good communication with the consumers can show up in your sales records.
One major advantage of managing your company’s social media pages is you can see the demographical information of the customers that interact with your content.
This would solve most problems that most companies face. Knowing your audience will help you solve many problems that arise with using your products.
Responding to consumer queries over personal messages, comments, or even showing how to solve the issues faced in real-time through live streams and videos will surely leave your customers with a positive feeling.
This positive feeling will manifest itself as brand advocates and bring more customers.
Tips for Social media management
There are many social media platforms and to reap the maximum benefit, you will have to customize your profile according to the platform and the reason the general audience uses it for.
For example, The same headphones can be marketed for increasing the music quality on Instagram. Whereas, on LinkedIn, you will have to market it highlighting the usefulness of the headphones during client calls and work meetings.
Following are some general tips that will help you navigate through these popular platforms:
- Tips for Facebook
As of today, Facebook has more than 1.84 billion active users. After knowing this number, you should not be surprised why Facebook is the number 1 social media platform, that reaches 59 percent of social media users.
Leveraging the power of this reach can do wonders for your company.
With Facebook, you can implement low-cost marketing strategies for a targeted audience. This increases the conversion rates and brings more revenue.
Image source: Google
Facebook places is a geolocation feature is an amazing feature that lets users share their check-in. This can amp up your marketing skills because the customers themselves are spreading the word of mouth on your behalf.
- Tips for Instagram
Instagram claims that over 130 million people tap on shopping posts every month. This is a huge piece of information that you can take advantage of.
Instagram was built as a visually appealing app, it emphasizes good quality and meaningful images and videos. So make sure that the company profile has some brand colors and a consistent theme.
Influencer marketing is a very common strategy used in Instagram. The power of hashtags is the most in Instagram as compared to other social media platforms so use the hashtags that your target audience might use.
You can sell or showcase the industry leadership and expertise of your brand through stories on Instagram. 58% of people claim that they are intrigued by the brand’s stories. When you attract users through stories, the likely chances of them buying from you increase as well.
Using different social media pages and managing it might seem a little difficult at first, but it can be way easier when you have experienced people doing it for you.
At McElligott Digital Marketing, we directly work with you, understand your goals and problems you might be facing, and work directly with you to provide maximum results. Get a free consultation with us today!