The eCommerce business hit $250 billion in sales in the first quarter of 2022 in the US.
While a healthy market is an excellent news for businesses, it also means growing competition. For eCommerce entities, gaining customers and growing their business online can be challenging.
If you’re not satisfied with your eCommerce digital marketing, well, there must be reasons. And it includes low eCommerce website rankings, poor sales, higher ad spend, low conversions, and more.
Nearly half of the organizations do not leverage a clearly set out digital marketing strategy for their business. And without a defined e-commerce digital marketing strategy, you might be shooting in the dark.
This article will tell you about amazing e-commerce digital marketing strategies that you can use as a part of your digital strategy.
Top 8 digital marketing strategies to grow your eCommerce business
1. Google Shopping Ads
If you hold an eCommerce business, most likely, you have heard of Google Shopping campaigns.
Google Shopping ads show at the top of the search results to help people find products quickly. With these ads, you can enable your products to appear at the top of the search results on Google right when people are surfing the internet for the type of products you sell.
People can easily ‘add to cart’ the products they are considering buying with the help of the product images, ratings, discounts, price points, and other important points that are included in your Shopping ads.
Taking the help of an e-commerce digital marketing agency takes away the worry of covering minute tasks like uploading data feed. It is a master spreadsheet of product features uploaded to Google Merchant Center, which is connected to the Google Ads account. Once you’ve done this process right, Google automatically shows ads for your products when people look for them with a related search query.
Adding Shopping Ads to your e-commerce digital marketing strategy will get more people to find out your products online and buy them.
2. Integrate social media campaigns
Every eCommerce marketer wants to strengthen their social media game, and so the power of imagery comes into play here.
Ecommerce websites focus on visuals highly as it attracts the attention of people and retains them to your product pages. However, the final goal is not to entertain the audience with 3D imagery, but it’s just a part of the parcel- to convert the interested followers into buyers.
Consistent brand presence and branded social media accounts will help you reach maximum followers, which translates into your favorite customers later.
Use these social hangout spots in your eCommerce marketing strategy:
- Create shoppable posts on Instagram– Tag the products part of your Instagram post and link them to the product page of your e-commerce website.
When a person clicks on the dots on the photo that are actually tags, they can see the product description-name, price, and discounts if offered. Clicking on the box redirects the user to a page where they can scroll through more feature images of the products. From there, a user can visit your website and buy from a long list of your online inventory.
- Facebook– With 2 billion monthly users, Facebook lets you segment targeting using the location and demographic of the target market to show highly relevant information.
- Twitter– Whenever people want to reach out to you for assistance- before or after buying, they can easily do it through Twitter which can serve as an excellent customer support platform for you.
Plan, organize, and have a little fun with your people- these are ‘must haves’ for successful e-commerce digital marketing plans.
3. Leverage email marketing
Email marketing is no hidden success option for marketers, and it stands true for e-commerce digital marketing strategy.
Given the massive ROI yielded by email marketing, don’t make the mistake of sidelining email marketing from your other core e-commerce marketing strategies. Adopting the right email marketing strategy for your eCommerce business will filter out non-interested leads and help you grow conversions by sending information only to interested potential buyers.
You can share informative blogs, event invitations, and exclusive offers with your subscribers’ list, which you build from email signups on your website.
4. Build User-Generated Content
Your happy customers and your fans sell your product the best, even when they’re doing it just for a nice-looking picture!
User-generated content (UGC) is the experience of your past customers that they publish in the form of a picture, video, or just text. It means they have benefitted from your product in the past and are happy enough with the experience to share it online.
Research puts that 54% of people tend to trust a previous buyer rather than your marketing of the product.
Here are two easy things you can do to generate user-generated content.
- Use hashtags on your social channels.
- Make it easy for your buyers to post reviews of your products, and don’t forget to respond, even to negative reviews.
5. Live chat
Users can contact sales and support representatives via live chat to receive assistance in real-time.
Since it provides real-time support, it is the most popular assertive channel. Nearly two-thirds of customers who use a chat platform are more likely to visit a website again and make another transaction, and 70% of consumers prefer live chat.
Head-to-head with email and phone, it is a crucial component of a customer service toolbox that provides the maximum level of client satisfaction. There are several yet impactful advantages to live chat, and you may use them to increase important support metrics like first response time or average resolution time.
Live chat is increasingly popular for the following main reasons:
- Live chat is best at handling complex conversations – Some questions call for debate and elaboration. Complex problems can be handled effortlessly with practical solutions by conversing with a live representative.
- Time management is possible with live chat– It increases team productivity by enabling agents to manage multiple conversations simultaneously. For better and actionable support, you can track down the discussions and direct them to the relevant people.
6. Product reviews
If there is the slightest lack of communication or distrust in customers, it might prove fatal to the prospects of the business.
The same applies to e-commerce; businesses depend and run on the product reviews of the customer, which (positive as well as negative reviews) bridge the trust in the customers towards your product and service.
The biggest reason why user-generated content reviews work is credibility. More than 90% of consumers trust word of mouth more than any other kind of advertising method. They want to hear the honest feedback of other consumers who have already purchased the same item.
Why are product reviews crucial?
It’s because reviews offer consumers insights; reviews typically address topics such as quality, how realistic the images are, how fast shipping is, and especially the customer service. All of this information aids buyers in understanding the pluses and minuses of the product you’re offering.
Reading reviews helps shoppers feel more comfortable making purchases!
7. Make your eCommerce website mobile friendly
Convenience, customization, and optimization drives customers to your site, especially the youngsters, who are your biggest customers and wish everything perfectly fit for them and quick in seconds like instant noodles.
Thereafter, it’s never enough to have only a fantastic e-commerce site; it also needs to be mobile-friendly. A mobile-optimized website can increase sales from customers who are shopping on the move even when the holidays are over.
To substantiate it, look at the figures :
As per the citations of the Leanplum poll, 80% of respondents shop on their mobile devices.
In the six months prior to the conduction of the survey, 7 percent of mobile users have made an online purchase using their phones, according to Outer box.
Therefore, your e-commerce site needs to be mobile-user-friendly. Now, how to make one:
- Ensure the responsiveness of the page
- Include strong calls to action.
- Lighter, quicker, and intuitive pages serve the need.
- Simplify the check-out procedure.
- Connect social media to your e-commerce website.
8. Referral program
For those who may differ know, referral marketing is the art of rewarding your consumers for gushing about your company to their friends and family.
Of course, the theory is that prospects are far more likely to believe recommendations from friends and family than they are from commercials. Curating client testimonials is tactically very similar to this; the main distinction is that this is more direct. In general, your prospects are more likely to trust their nearest ones than they are strangers on the internet.
Utilize the effectiveness of referral marketing to capitalize on the zeal of your most devoted clients and generate a consistent flow of new business.
With 25% of their sales coming from their referral program in Q4 2015, Tesla was making a return multiple of more than 42x by the time they launched their second referral program.
Since 2019, Tesla has changed its referral program to give successful referrers 1,000 miles (1,500 kilometers) of free Supercharging when someone uses their referral code to buy a new Tesla car. In addition, depending on the number of successful referrals, Tesla is also offering a chance for successful referrers to win a Model Y every month or a Roadster supercar every quarter.
Over to You
If you’re totally focused on the day-to-day handling of your online store, there are several aspects of digital marketing you are missing out on. But you can’t afford to.
Because when you fall behind in the online game, you’re losing your business to your competitors.
Let’s not make this mistake of ignoring your eCommerce digital marketing.
As a leading e-commerce marketing agency, we know a thing or two about growing your eCommerce business, and we would love to share it with you!