If you’re running Google Ads for a painting business, one of the biggest questions is:
“What should my cost per lead actually be?”
This page breaks down real performance data from painting and coating companies across 3 years, based on accounts we’ve worked with, managed, and analyzed.
Here’s how performance has trended over time:
| Year | Industry | Accounts | Spend | Impressions | Clicks | Conversions | CTR | CVR | CPC | CPA | Conv Value | Conv Value / Cost | Zero-Conv Accounts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | Painting & Surface Coatings | 24 | $528,490.50 | 4,338,256.00 | 162,456.00 | 6,756.62 | 3.74% | 4.16% | $3.25 | $78.22 | $0.00 | 0 | 1 |
| 2024 | Painting & Surface Coatings | 28 | $672,906.31 | 12,389,953 | 266,804 | 10254.8 | 2.20% | 3.80% | $2.52 | $65.62 | $167,391.48 | 24.88% | 1 |
| 2025 | Painting & Surface Coatings | 30 | $1,206,467.76 | 16,498,815 | 269,053 | 12,223.90 | 1.60% | 4.50% | $4.48 | $98.70 | $209,328.81 | 17% | 1 |
Painting has become more competitive in Google Ads.
This means efficiency matters more than ever.
Unlike other industries, painting tends to maintain:
Which makes it a highly optimizable industry
We consistently see:
Two accounts spending the same can have wildly different results.
Painting searches tend to be:
Which means:
Across painting campaigns, these are the most frequent problems:
If you’re running Google Ads:
You should expect:
You should focus on:
You should avoid:
These numbers give you a realistic performance range, not a guarantee.
Your results will vary based on:
If your current results are:
There’s usually a fixable reason.
We specialize in Google Ads for service-based businesses, including painting companies.
We’ll show you: