If you’re running Google Ads for a veterinary clinic or pet service, one of the biggest questions is:
What should I be paying for new clients?
Veterinary and pet-related searches are highly local and often urgent. This page breaks down real performance data from veterinary and pet campaigns across 3 years, based on accounts we’ve worked with, managed, and analyzed.
Here’s how performance has trended over time:
| Year | Industry | Accounts | Spend | Impressions | Clicks | Conversions | CTR | CVR | CPC | CPA | Conv Value | Conv Value / Cost | Zero-Conv Accounts | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | Veterinary / Pet | 1 | $14,537.67 | 178,661.00 | 14,669.00 | 3,282.00 | 8.21% | 22.37% | $0.99 | $4.43 | $0.00 | 0 | 0 | |
| 2024 | Veterinary / Pet | 1 | $38,734.00 | 1,730,784 | 28,646 | 4393.5 | 1.70% | 15.30% | $1.35 | $8.82 | $13,533.22 | 34.94% | 0 | |
| 2025 | Veterinary / Pet | 2 | $47,970.99 | 1,109,351 | 29,502 | 5,104.96 | 2.70% | 17.30% | $1.63 | $9.40 | $59,868.97 | 125% | 1 |
| Year | Industry | Network | Spend | Clicks | Impressions | Conversions | Conv Value | CTR | CVR | CPC | CPA |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | Veterinary / Pet | Cross-network | $219.72 | 687.00 | 57,037.00 | 92.00 | $92.57 | 1.20% | 13.39% | $0.32 | $2.39 |
| 2023 | Veterinary / Pet | Discover | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2023 | Veterinary / Pet | Gmail | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2023 | Veterinary / Pet | Google Display Network | $0.00 | 0.00 | 3.00 | 0.00 | $0.00 | 0.00% | |||
| 2023 | Veterinary / Pet | Google Search | $13,999.51 | 13,447.00 | 100,988.00 | 3,165.00 | $3,192.88 | 13.32% | 23.54% | $1.04 | $4.42 |
| 2023 | Veterinary / Pet | Google TV | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2023 | Veterinary / Pet | Google owned channels | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2023 | Veterinary / Pet | Maps | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2023 | Veterinary / Pet | Search partners | $318.44 | 535.00 | 20,633.00 | 25.00 | $25.23 | 2.59% | 4.67% | $0.60 | $12.74 |
| 2023 | Veterinary / Pet | YouTube | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2024 | Veterinary / Pet | Cross-network | $4,189.24 | 9,518.00 | 1,540,751.00 | 226.00 | $984.26 | 0.62% | 2.37% | $0.44 | $18.54 |
| 2024 | Veterinary / Pet | Discover | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2024 | Veterinary / Pet | Gmail | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2024 | Veterinary / Pet | Google Display Network | $0.28 | 1.00 | 44.00 | 0.00 | $0.00 | 2.27% | 0.00% | $0.28 | inf |
| 2024 | Veterinary / Pet | Google Search | $33,200.34 | 17,464.00 | 158,885.00 | 4,097.48 | $12,260.26 | 10.99% | 23.46% | $1.90 | $8.10 |
| 2024 | Veterinary / Pet | Google TV | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2024 | Veterinary / Pet | Google owned channels | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2024 | Veterinary / Pet | Maps | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2024 | Veterinary / Pet | Search partners | $1,344.14 | 1,663.00 | 31,104.00 | 70.00 | $288.70 | 5.35% | 4.21% | $0.81 | $19.20 |
| 2024 | Veterinary / Pet | YouTube | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2025 | Veterinary / Pet | Cross-network | $3,135.34 | 8,166.00 | 865,698.00 | 158.00 | $957.58 | 0.94% | 1.93% | $0.38 | $19.84 |
| 2025 | Veterinary / Pet | Discover | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2025 | Veterinary / Pet | Gmail | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2025 | Veterinary / Pet | Google Display Network | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2025 | Veterinary / Pet | Google Search | $41,935.68 | 18,554.00 | 204,946.00 | 4,741.96 | $58,177.34 | 9.05% | 25.56% | $2.26 | $8.84 |
| 2025 | Veterinary / Pet | Google TV | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2025 | Veterinary / Pet | Google owned channels | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2025 | Veterinary / Pet | Maps | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2025 | Veterinary / Pet | Search partners | $2,899.97 | 2,782.00 | 38,707.00 | 205.00 | $734.05 | 7.19% | 7.37% | $1.04 | $14.15 |
| 2025 | Veterinary / Pet | YouTube | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 |
Veterinary and pet service campaigns rely heavily on Search for immediate, local demand, while other networks help reinforce visibility and support ongoing customer relationships.
Pet-related searches are often:
This leads to:
Compared to higher-cost industries:
Veterinary campaigns tend to show:
However:
Unlike many industries:
If you’re running Google Ads:
You should expect:
You should focus on:
You should avoid:
These numbers give you a realistic performance range, not a guarantee.
Your results will vary based on:
If your current results are:
There’s usually a fixable reason.
We work with businesses across industries to improve performance and efficiency in Google Ads.
We’ll show you:
