If you’re running Google Ads for a restaurant or hospitality business, one of the biggest questions is:
What kind of performance should I expect?
Unlike traditional lead generation, restaurant and hospitality campaigns often focus on:
Here’s how performance has trended over time:
| Year | Industry | Accounts | Spend | Impressions | Clicks | Conversions | CTR | CVR | CPC | CPA | Conv Value | Conv Value / Cost | Zero-Conv Accounts | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | Restaurant / Hospitality | 1 | $4,122.07 | 607,490.00 | 14,037.00 | 3,082.00 | 2.31% | 21.96% | $0.29 | $1.34 | $0.00 | 0 | 0 | |
| 2024 | Restaurant / Hospitality | 1 | $22,036.50 | 12,111,344 | 30,890 | 20470.2 | 0.30% | 66.30% | $0.71 | $1.08 | $20,467.17 | 92.88% | 1 | |
| 2025 | Restaurant / Hospitality | 2 | $7,349.21 | 684,324 | 9,275 | 3,833.00 | 1.40% | 41.30% | $0.79 | $1.92 | $3,829.00 | 52% | 0 |
| Year | Industry | Network | Spend | Clicks | Impressions | Conversions | Conv Value | CTR | CVR | CPC | CPA |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | Restaurant / Hospitality | Cross-network | $4,122.07 | 14,037.00 | 607,490.00 | 3,082.00 | $3,082.00 | 2.31% | 21.96% | $0.29 | $1.34 |
| 2023 | Restaurant / Hospitality | Discover | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2023 | Restaurant / Hospitality | Gmail | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2023 | Restaurant / Hospitality | Google Display Network | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2023 | Restaurant / Hospitality | Google Search | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2023 | Restaurant / Hospitality | Google TV | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2023 | Restaurant / Hospitality | Google owned channels | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2023 | Restaurant / Hospitality | Maps | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2023 | Restaurant / Hospitality | Search partners | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2023 | Restaurant / Hospitality | YouTube | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2024 | Restaurant / Hospitality | Cross-network | $21,046.13 | 27,305.00 | 12,077,560.00 | 19,584.17 | $19,584.17 | 0.23% | 71.72% | $0.77 | $1.07 |
| 2024 | Restaurant / Hospitality | Discover | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2024 | Restaurant / Hospitality | Gmail | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2024 | Restaurant / Hospitality | Google Display Network | $0.00 | 0.00 | 1.00 | 0.00 | $0.00 | 0.00% | |||
| 2024 | Restaurant / Hospitality | Google Search | $990.27 | 3,584.00 | 33,758.00 | 886.00 | $883.00 | 10.62% | 24.72% | $0.28 | $1.12 |
| 2024 | Restaurant / Hospitality | Google TV | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2024 | Restaurant / Hospitality | Google owned channels | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2024 | Restaurant / Hospitality | Maps | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2024 | Restaurant / Hospitality | Search partners | $0.10 | 1.00 | 25.00 | 0.00 | $0.00 | 4.00% | 0.00% | $0.10 | inf |
| 2024 | Restaurant / Hospitality | YouTube | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2025 | Restaurant / Hospitality | Cross-network | $6,452.94 | 5,382.00 | 644,816.00 | 2,773.00 | $2,773.00 | 0.83% | 51.52% | $1.20 | $2.33 |
| 2025 | Restaurant / Hospitality | Discover | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2025 | Restaurant / Hospitality | Gmail | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2025 | Restaurant / Hospitality | Google Display Network | $0.08 | 1.00 | 26.00 | 0.00 | $0.00 | 3.85% | 0.00% | $0.08 | inf |
| 2025 | Restaurant / Hospitality | Google Search | $895.81 | 3,887.00 | 39,413.00 | 1,060.00 | $1,056.00 | 9.86% | 27.27% | $0.23 | $0.85 |
| 2025 | Restaurant / Hospitality | Google TV | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2025 | Restaurant / Hospitality | Google owned channels | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2025 | Restaurant / Hospitality | Maps | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 | ||||
| 2025 | Restaurant / Hospitality | Search partners | $0.38 | 5.00 | 69.00 | 0.00 | $0.00 | 7.25% | 0.00% | $0.08 | inf |
| 2025 | Restaurant / Hospitality | YouTube | $0.00 | 0.00 | 0.00 | 0.00 | $0.00 |
Restaurant and hospitality campaigns are driven by immediate, local intent, making Search the primary source of conversions while other networks support brand awareness and repeat visits.
Restaurant searches are typically:
This leads to:
Compared to service industries:
Instead of traditional leads:
Unlike high-ticket services:
If you’re running Google Ads:
You should expect:
You should focus on:
You should avoid:
These numbers give you a realistic performance range, not a guarantee.
Your results will vary based on:
If your current results are:
There’s usually a fixable reason.
We work with businesses across industries to improve performance and efficiency in Google Ads.
We’ll show you:
