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MDM Google Ads Benchmarks (2023–2025)

Real Performance Data From 100+ Actively Managed Accounts

Most Google Ads benchmark reports are based on one-time snapshots pulled from thousands of unknown accounts.

This isn’t.

These benchmarks are built from 100+ accounts we’ve worked with and analyzed over multiple years, giving you a clearer view of how Google Ads actually perform over time.

What Makes This Data Different

Built From Real Campaigns We Manage

We’re in Google Ads daily, not reviewing accounts once a quarter or pulling third-party data.

Every benchmark here comes from:

  • real budgets
  • real lead generation campaigns
  • ongoing optimization

Where Our Data Comes From

Each point represents an account we’ve worked with or analyzed as part of our benchmark dataset.

The benchmarks on this page aren’t based on isolated accounts or a single market.
They reflect performance across businesses we’ve worked with throughout the United States.

Tracked Over Time (Not Just a Snapshot)

This isn’t a single-year report.

We track performance across:

  • 2023
  • 2024
  • 2025

Which allows us to show:

  • cost trends
  • performance shifts
  • industry stability vs volatility

Focused on Lead Generation Performance

Most of our accounts are built around generating leads and revenue, not just clicks.

That means these benchmarks reflect:

  • cost per lead (CPA)
  • conversion rate (CVR)
  • efficiency over time

Not vanity metrics.

Based on Accounts We’ve Actually Worked On

This data reflects accounts we’ve:

  • actively managed
  • audited
  • or worked with over time

So instead of generic averages, you’re seeing real-world performance patterns across campaigns like yours.

What You’ll Find in These Benchmarks

Across the pages below, you’ll be able to explore:

Industry-Level Performance

  • Cost per click (CPC)
  • Conversion rate (CVR)
  • Cost per lead (CPA)
  • Conversion value & efficiency

 

Multi-Year Trends

  • How costs have changed
  • Which industries are becoming more competitive
  • Where performance is improving or declining

 

Network-Level Performance

  • Search vs Display vs YouTube breakdowns
  • Where conversions are actually coming from
  • How network usage differs by industry
  • How network strategies have changed from 2023–2025

 

Performance Gaps & Inefficiencies

  • Zero-conversion account rates
  • Wasted spend patterns
  • Inconsistencies across industries

About McElligott Digital Marketing

We specialize in Google Ads management for service-based businesses and industries that require advanced verification, including garage door companies, locksmiths, and plumbers.

We personally manage campaigns daily and currently oversee millions in annual ad spend, focusing on improving performance while reducing wasted spend.

Our goal is simple:

get better results with less wasted budget

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