If you’re running Google Ads for an automotive or transport business, one of the biggest questions is:
What should I be paying for leads?
Automotive services often rely on local, high-intent searches. This page breaks down real performance data from automotive and transport campaigns across 3 years, based on accounts we’ve worked with, managed, and analyzed.
Here’s how performance has trended over time:
| Year | Industry | Accounts | Spend | Impressions | Clicks | Conversions | CTR | CVR | CPC | CPA | Conv Value | Conv Value / Cost | Zero-Conv Accounts | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | Automotive / Transport | 2 | $53,045.75 | 6,588,949.00 | 52,167.00 | 617.73 | 0.79% | 1.18% | $1.02 | $85.87 | $0.00 | 0 | 0 | |
| 2024 | Automotive / Transport | 2 | $52,475.50 | 4,301,152 | 23,694 | 527.5 | 0.60% | 2.20% | $2.21 | $99.48 | $70,703.49 | 134.74% | 0 | |
| 2025 | Automotive / Transport | 5 | $138,986.47 | 4,009,900 | 27,736 | 4,635.68 | 0.70% | 16.70% | $5.01 | $29.98 | $19,933.17 | 14% | 1 |
Automotive searches are typically:
This leads to:
Compared to higher-cost industries:
Automotive campaigns often show:
However:
In this industry:
If you’re running Google Ads:
You should expect:
You should focus on:
You should avoid:
These numbers give you a realistic performance range, not a guarantee.
Your results will vary based on:
If your current results are:
There’s usually a fixable reason.
We work with businesses across industries to improve performance and efficiency in Google Ads.
We’ll show you: