If you’re running Google Ads for an education or training business, one of the biggest questions is:
What should I be paying for leads or enrollments?
Education and training campaigns often focus on generating inquiries, registrations, or course signups. This page breaks down real performance data from these campaigns across 3 years, based on accounts we’ve worked with, managed, and analyzed.
Here’s how performance has trended over time:
| Year | Industry | Accounts | Spend | Impressions | Clicks | Conversions | CTR | CVR | CPC | CPA | Conv Value | Conv Value / Cost | Zero-Conv Accounts | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | Education & Training | 3 | $46,933.80 | 645,705.00 | 20,640.00 | 1,310.80 | 3.20% | 6.35% | $2.27 | $35.81 | $0.00 | 0 | 0 | |
| 2024 | Education & Training | 3 | $21,408.24 | 161,642 | 8,740 | 192 | 5.40% | 2.20% | $2.45 | $111.50 | $124.00 | 0.58% | 0 | |
| 2025 | Education & Training | 3 | $27,017.39 | 135,425 | 4,520 | 226 | 3.30% | 5.00% | $5.98 | $119.55 | $202.00 | 1% | 0 |
Education and training campaigns typically see:
This creates:
Compared to other industries:
Users in this space often:
This means:
Unlike urgent services:
If you’re running Google Ads:
You should expect:
You should focus on:
You should avoid:
These numbers give you a realistic performance range, not a guarantee.
Your results will vary based on:
If your current results are:
There’s usually a fixable reason.
We work with businesses across industries to improve performance and efficiency in Google Ads.
We’ll show you: