If you’re running Google Ads for a health or wellness business, one of the biggest questions is:
What should I be paying for leads and bookings?
This page breaks down real performance data from health and wellness campaigns across 3 years, based on accounts we’ve worked with, managed, and analyzed.
Here’s how performance has trended over time:
| Year | Industry | Accounts | Spend | Impressions | Clicks | Conversions | CTR | CVR | CPC | CPA | Conv Value | Conv Value / Cost | Zero-Conv Accounts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | Health & Wellness | 4 | $438,360.30 | 25,430,259.00 | 316,520.00 | 30,030.13 | 1.24% | 9.49% | $1.38 | $14.60 | $0.00 | 0 | 0 |
| 2024 | Health & Wellness | 5 | $572,531.16 | 27,077,514 | 331,052 | 21384.5 | 1.20% | 6.50% | $1.73 | $26.77 | $1,790,585.65 | 312.75% | 1 |
| 2025 | Health & Wellness | 5 | $690,412.45 | 29,253,980 | 423,256 | 25,279.41 | 1.40% | 6.00% | $1.63 | $27.31 | $1,704,858.46 | 247% | 0 |
Health and wellness campaigns often generate:
This is driven by:
Compared to many industries:
However, this depends heavily on:
Within this category:
This is not a one-size-fits-all industry.
Across the years:
This makes optimization more important over time.
If you’re running Google Ads:
You should expect:
You should focus on:
You should avoid:
These numbers give you a realistic performance range, not a guarantee.
Your results will vary based on:
If your current results are:
There’s usually a fixable reason.
We specialize in Google Ads for service-based businesses, including painting companies.
We’ll show you: