If you’re running Google Ads for a manufacturing or industrial business, one of the biggest questions is:
What should I be paying for leads?
Manufacturing and industrial campaigns are typically B2B, longer-cycle, and highly specific. This page breaks down real performance data from these campaigns across 3 years, based on accounts we’ve worked with, managed, and analyzed.
Here’s how performance has trended over time:
| Year | Industry | Accounts | Spend | Impressions | Clicks | Conversions | CTR | CVR | CPC | CPA | Conv Value | Conv Value / Cost | Zero-Conv Accounts | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | Manufacturing / Industrial | 3 | $90,087.06 | 11,201,886.00 | 101,489.00 | 866.00 | 0.91% | 0.85% | $0.89 | $104.03 | $0.00 | 0 | 0 | |
| 2024 | Manufacturing / Industrial | 3 | $20,701.11 | 2,557,041 | 27,956 | 320 | 1.10% | 1.10% | $0.74 | $64.69 | $44,244.63 | 213.73% | 0 | |
| 2025 | Manufacturing / Industrial | 3 | $48,497.85 | 7,420,883 | 95,686 | 495.38 | 1.30% | 0.50% | $0.51 | $97.90 | $55,437,810.56 | 114310% | 0 |
Compared to other industries:
This leads to:
In this space:
This creates:
Because of the nature of B2B:
This results in:
Although volume is lower:
If you’re running Google Ads:
You should expect:
You should focus on:
You should avoid:
These numbers give you a realistic performance range, not a guarantee.
Your results will vary based on:
If your current results are:
There’s usually a fixable reason.
We specialize in Google Ads for service-based businesses, including painting companies.
We’ll show you: