If you’re running Google Ads for a restaurant or hospitality business, one of the biggest questions is:
What kind of performance should I expect?
Unlike traditional lead generation, restaurant and hospitality campaigns often focus on:
Here’s how performance has trended over time:
| Year | Industry | Accounts | Spend | Impressions | Clicks | Conversions | CTR | CVR | CPC | CPA | Conv Value | Conv Value / Cost | Zero-Conv Accounts | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | Restaurant / Hospitality | 1 | $4,122.07 | 607,490.00 | 14,037.00 | 3,082.00 | 2.31% | 21.96% | $0.29 | $1.34 | $0.00 | 0 | 0 | |
| 2024 | Restaurant / Hospitality | 1 | $22,036.50 | 12,111,344 | 30,890 | 20470.2 | 0.30% | 66.30% | $0.71 | $1.08 | $20,467.17 | 92.88% | 1 | |
| 2025 | Restaurant / Hospitality | 2 | $7,349.21 | 684,324 | 9,275 | 3,833.00 | 1.40% | 41.30% | $0.79 | $1.92 | $3,829.00 | 52% | 0 |
Restaurant searches are typically:
This leads to:
Compared to service industries:
Instead of traditional leads:
Unlike high-ticket services:
If you’re running Google Ads:
You should expect:
You should focus on:
You should avoid:
These numbers give you a realistic performance range, not a guarantee.
Your results will vary based on:
If your current results are:
There’s usually a fixable reason.
We specialize in Google Ads for service-based businesses, including painting companies.
We’ll show you: