McElligott Digital Marketing specializes in managing Google ads for Fayetteville small businesses in the services industry, and those in the industries needing advanced verification (Garage Door Companies, Locksmiths, and Plumbers). We have worked with and get results for clients in the B2C, B2B, SaaS, and Shopify industries.
We actively build and manage multiple accounts for clients whose target is getting leads as their main goal.
We have completed extensive training and are continuously educating ourselves through both the platforms themselves as well as the top ads managers in this business who focus on quality over quantity. We build and structure each campaign to be the easiest to manage and test, we also set them up to be scale-able for when our clients want to increase their ad spend as they are seeing the return they want and/or are wanting to start additional keyword campaigns. This method, in turn, delivers the best results to our clients with the least amount of wasted ad spend money on worthless traffic to your website.
WHO sees your ads.
Filter by demographics, interests, geo-location for targeting a locations radius, zip codes, counties, states, or entire countries. We can even show to previous visitors of your website by targeting them specifically using audiences!
WHAT types of ads you want to show.
Traditional search-style text ads, static images, animated images, and/or videos.
WHEN your ads will show.
Add a schedule to only show your ad campaigns only during certain time slots and/or days. This can be based on office hours, or based on the statistics available for previous conversions.
WHERE your ads will show.
Search results pages, websites, YouTube, desktop computers, mobile phones, tablets, smart TVs. Heck we can even block specific websites from having your ads appear on them. Is your ad not for toddlers? Let’s block ABC learning channels and games!
HOW MUCH money you will spend on advertising.
There is a multitude of ways to manage spend. You can set a daily budget, you can set bids at the keyword and ad group level, you can even set bid adjustments for audiences and demographics.
We focus on providing you with the most effective plan that will spend your ad money the wisest. Don’t be fooled, anyone can build you an ad campaign and put you in position 1, or say they can reduce your cost per click to $1, it’s possible, but there’s a catch. The catch is that these options will lead you to one end result, wasting A LOT of money.
We prefer to take a mixture of a both conservative and aggressive approach. The main goal isn’t trying to immediately hit number 1 nor is it getting the lowest cost per click. These two things are still goals, and will happen with time.
Starting out, we will keep you within the optimal ad position range of 2-4, this range has proven to still get a good amount of clicks and conversions. We try to reduce the overall cost per click, but only by focusing more spend on the keywords that perform the best as opposed to everything all at once.
What sets us apart from a lot of other agencies in the industry is that my wife and I manage all of our Google ads clients ourselves, managing over $2 million in ad spend annually (including our white label for other agencies).
We’re doing all of the grunt work and overview analysis of the accounts to make sure they’re performing as best as they can be within each client’s desired budget.
We’ve been working with Google for over 6 years now, and have seen a lot of the changes they’ve made over that period of time. There are a litany of new tricks and different ways to manage campaigns that a newer team may not have come across yet, so we take every change that Google makes with a grain of sand. Will their new options work? Perhaps, but perhaps not. Our experience has given us invaluable insight in this respect.
BUILD & MAINTAIN – NEW ACCOUNTS
We provide a weekly report sent out every Monday morning, as well as a monthly report sent out on the 1st of every month. We provide all the information you need to know how well your accounts are running.
1 TIME SETUP OR OPTIMIZATION ONLY – NEW ACCOUNTS
Since we actively build and manage Google accounts, we get a first-hand look at how they should be structured and what attributes should be utilized to achieve the best performance for your campaigns.
Our Ad Campaign setup or optimization checks and adjusts 15 points, these include
With this service, we also include up to 30 days of ongoing monitoring and adjustments to make sure your account is as optimized as possible when we part ways.
We like to be open and upfront with our fees. We offer a flat rate as that is easier overall, since we won’t need to recalculate the fee for every budget adjustment and you wont need to do math to know how much you’ll be charged each month.
Fees are calculated based on your total ad spend with Google or total number of campaigns. You will only pay one monthly fee.
Our fees increase as your ad spend increases past a certain threshold or your campaigns pass a certain number since it takes more effort and time to sort through incoming searches and properly allocate the budget to be spent for optimal results.
Please note that the monthly ad spend is per business and is a separate amount that is paid directly to Google. It does not include our fee nor do we get any part of it.