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Google Ads Management Agency In Ozark Missouri

Google Ad Campaign Build & Management

Google Ad Campaign Consultations

McElligott Digital Marketing specializes in managing Google ads for Ozark small businesses in the services industry, and those in the industries needing advanced verification (Garage Door Companies, Locksmiths, and Plumbers).  We have worked with and get results for clients in the B2C, B2B, SaaS, and Shopify industries.  

We actively build and manage multiple accounts for clients whose target is getting leads as their main goal.

We have completed extensive training and are continuously educating ourselves through both the platforms themselves as well as the top ads managers in this business who focus on quality over quantity. We build and structure each campaign to be the easiest to manage and test, we also set them up to be scale-able for when our clients want to increase their ad spend as they are seeing the return they want and/or are wanting to start additional keyword campaigns. This method, in turn, delivers the best results to our clients with the least amount of wasted ad spend money on worthless traffic to your website.

Get More Bang for Your Buck

Pay only for the services you need and nothing more.
 
 

Get started for as little as $200/month

You don’t have to be a big company to get big results with McElligott Digital Marketing.
 
 

We are a husband and wife team

You’re not just another client to us.
 

Advertising YOU Control!

You control WHO sees your ads.
We filter by demographics, interests, Geo-location for targeting a locations radius, zip codes, counties, states, or entire countries.

You control WHAT types of ads you want to show.
Search/Text, Images,  Videos.

You control WHEN your ads will show.
We add a schedule to only show your ad campaigns only during certain time slots and/or days.

You control WHERE your ads will show.
Search results pages, websites, Youtube, desktop computers, mobile phones, tablets, smart TVs.

You control HOW MUCH money you will spend on advertising.
Setting your target and then adjusting your bidding and daily budgets to use those funds on the most important keywords.

Our Technique

We focus on providing you with the most effective plan that will spend your ad money the wisest. Don’t be fooled, anyone can build you an ad campaign and put you in position 1, or say they can reduce your cost per click to $1, it’s possible, but there’s a catch. The catch is that these options will lead you to one end result, wasting A LOT of money. 

We prefer to take a mixture of a both conservative and aggressive approach. The main goal isn’t trying to immediately hit number 1 nor is it getting the lowest cost per click. These two things are still goals, and will happen with time. Starting out, we will keep you within the optimal ad position range of 2-4, this range has proven to still get a good amount of clicks and conversions. We try to reduce the overall cost per click, but only by focusing more spend on the keywords that perform the best as opposed to everything all at once. 

  

Process From New Accounts To Long Term

  1. When we first get a new account we’ll do an initial audit to make sure everything is set up/structured well, and any areas needed for improvement we can optimize. We tend to look over 30 days, 90 days, and all-time metrics. We also prefer to use manual or manual enhanced bidding strategies to maintain the most control.
  2. Once initial optimizations are completed we’re monitoring and making adjustments on a daily basis until we feel they’re performing stably (getting good clicks, good impressions, seeing conversions come in, and most importantly a majority of the search terms are all relevant).
  3. When we move away from Daily we then check in on a weekly basis, reviewing performance and making tweaks as needed.
  4. We continually monitor keyword and ad copy performance, pausing underperforming keywords and ads and creating new ads based on high-performing ads, and new keywords based on search terms, competitor analysis, and Google keyword planner.
  5. Periodically (maybe every 3-6 months, or after major changes) we’ll bring a weekly client back to daily checks for a week just to make sure we’re not missing anything. We also run a 3rd party account audit to make sure our campaigns are performing above average compared to other ad accounts in that industry. 

Whats Included With Our Google Ads MAnagement

BUILD & MAINTAIN – NEW ACCOUNTS

We provide a weekly report sent out every Monday morning, as well as a monthly report sent out on the 1st of every month. We provide all the information you need to know how well your accounts are running.

1 TIME SETUP OR OPTIMIZATION ONLY – NEW ACCOUNTS

Since we actively build and manage Google accounts, we get a first-hand look at how they should be structured and what attributes should be utilized to achieve the best performance for your campaigns. 

Our Ad Campaign setup or optimization checks and adjusts 15 points, these include

With this service, we also include up to 30 days of ongoing monitoring and adjustments to make sure your account is as optimized as possible when we part ways. 

Google Ads Management Fees

We like to be open and upfront with our fees. We offer a flat rate as that is easier overall, since we won’t need to recalculate the fee for every budget adjustment and you wont need to do math to know how much you’ll be charged each month.

Fees are calculated based on your total ad spend with Google, Bing, and/or Facebook. You will only pay one monthly fee (per company) regardless of how the budget is divided.

Our fees increase as your ad spend increases since it takes more effort and time to sort through incoming searches and properly allocate the budget to be spent for optimal results.

Single Build

Setup or Optimization
$ 50-200 ONE TIME FEE
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AD MANAGEMENT​

Google
$ 200/mo Ad SPENd under $2,000/mo
  •  

AD MANAGEMENT​

Google
$ 300/mo Ad SPEND From $2,000/mo - $3,000/mo
  •  

AD MANAGEMENT​

Google
$ 450/mo Ad SPEND From $3,000/mo - $5,000/mo
  •  

AD MANAGEMENT​

Google
$ 750/mo Ad SPEND From $5,000/mo - $8,000/mo
  •  

AD MANAGEMENT​

Google
$ 1,200+ Ad SPEND over $8,000
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Please note that the monthly ad spend is a separate amount that is paid directly to Google. It does not include our fee nor do we get any part of it.

Agency Discounts

We work with over a dozen digital marketing agencies as well as individuals who own multiple businesses and we can offer a discount on our services. If we manage 5 or more Google ad accounts for you we will add a 15% discount on our management fees.